Jenny Liu Botev
Global Portfolio Strategy (Sales Marketing) at Ubisoft | Ex: Disney, DreamWorks Animation, Warner Bros.
- Role
- Senior Manager, Global Portfolio Strategy (Product Marketing Within Sales Marketing & Strategy) at Ubisoft
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Jenny Liu Botev
I\'m a bilingual sales marketing leader with experience in 360° global multimedia campaigns across the media and entertainment industry. I am passionate about connecting the dots, identifying growth opportunities, and building immersive experiences through entertainment and interactive gaming. I\'ve launched large-scale global partnerships 🤝 and marketing campaigns across diverse categories such as CPG, Streaming, e-Commerce, Telecom, Automotive, and Retail. Some high-profile campaigns include the Super Bowl, NBA Playoffs, San Diego Comic-Con, and The Emmy Awards.Raised in Asia, I enjoy ideating multicultural strategies to uplift an organization\'s Diversity, Equity & Inclusion (DE & I) endeavors that support under-served groups. This passion led me to be the Global Lead for the Asian & Pacific Islander Employee Resource Group at Ubisoft to empower our API members. I also serve as a Co-Lead for the Marketing Campaign group within Antiracism Marketing Committee at Ubisoft to identify and dive deeper into how we approach inclusive marketing for Global Publishing.Speaking engagement topics of expertise: Dual social identity experience for American immigrants Asian woman navigating Corporate America Empowering DE & I ways of working in global companies Global Marketing PartnershipsI am naturally curious and am always looking for continuous growth to become a better leader and mentor, in order to uplift those around me. Let\'s bring people closer to their passions!
Experience
Senior Manager, Global Portfolio Strategy (Product Marketing Within Sales Marketing & Strategy)
Jan 2022 — Present · San Francisco, CA, US
Influence, build, and execute innovative Global sales marketing strategies in collaboration with internal and external stakeholders. Create effective and compelling B2B sales and product materials representing Ubisoft portfolio of games in an authentic way that can inform and excite our business partners for buy-ins. Act as the product expert with our internal global sales organization and external partners (Sony, Microsoft, Nintendo, Amazon, Walmart, etc.) at high-impact opportunities within…
Education
University of California, Santa Cruz
Bachelor of Arts
2005 — 2009
University of Southern California - Marshall School of Business
Master of Business Administration - MBA
University of Southern California
Master of Business Administration - MBA
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