Jenny Shum
General Manager, Small Business Card I Lending Innovation I ex-CMO
- Role
- Managing Director, Gm of Small Business Card at JPMorganChase
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jenny Shum
I’m a business leader rooted in data, insights and P&L management, putting insights-into-action, growth strategies to work for a leading global financial services provider.My career: Driving growth for leading global payments provider via product innovation, businesses transformation & customer relationship expansion. I leverage a deep understanding of consumer needs, habits and preferences to see where the market is going – and bring innovative products to life for small business owners and consumers.PRODUCT MANAGEMENT: Lead and launch industry-1st products, from 1st premium cash rewards card, to mobile “Pay It Plan It” feature for “swiping” installment payments. Launched 4 new, major consumer product wins (Blue Cash Everyday, Blue Cash Preferred, Amex EveryDay, Amex EveryDay Preferred).CUSTOMER EXPERIENCE: Deep experience mining data for new value solutions; unlock new revenue and profitability by putting smarter data practices in place across the CRM lifecycle - from onboarding, retention and loyalty programs, to cross-promotion of assets and services to maximize LTV. Sharp focus on customer and consumer satisfaction, and growth across brand metrics.MARKETING: Manage multibillion dollar P & Ls. Collaborative and passionate people leader, working cross-functionally to drive product marketing excellence. Aptitude for building high-performing programs, teams & culture. Spotlights, examines and mitigates operational inefficiencies. Connect with me at jennywps@gmail
Experience
Managing Director, Gm of Small Business Card
Feb 2022 — Present
Education
Columbia Engineering
Bachelor of Science (B.S.), Chemical Engineering
Columbia Business School
Master of Business Administration (MBA), Finance and Management
Skills
- Consulting
- Analytics
- Business Strategy
- Change Management
- Credit Cards
- Customer Acquisition Strategies
- Team Leadership
- Integrated Marketing
- Risk Management
- Business Process Improvement
- Financial Modeling
- Cross-Functional Coordination
- Leadership
- Portfolio Management
- Competitive Analysis
- Business Operations
- Marketing
- Financial Services
- Business Analysis
- Mentoring
- Program Management
- Digital Strategy
- Market Research
- Kpi Implementation
- Customer Relationship Management (Crm)
- Vendor Management
- Customer Acquisition
- Management Consulting
- Cross Functional Team Building
- Business Development
- Coaching
- Payments
- Digital Marketing
- Management
- Financial Analysis
- Product Development
- Data Analysis
- Strategic Planning
- Cross-Functional Team Leadership
- Segmentation
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