Jenny Watkins
Director of Professional Services @Intercloud9
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WORK HISTORY
Director of Professional Services @Intercloud9
Birmingham, GB
Director of independent consultancy for the non-profit sector. We help organisations to assess, optimise and advance the achievement of their mission. Non-profit organisations are focused on affecting positive change. But their ability to succeed is often blocked by persistent challenges that can be difficult or expensive to navigate using in-house teams. Intercloud9 can help. We provide advice, support and technical assistance in three key areas that mirror the optimal path to growth for non-profit organisations. Addressing the core elements of strategy, change management and technology helps these organisations to quickly clear hurdles and expand their value proposition in a sustainable way.
EDUCATION
The Open University
Social Science
NLP Practitioner
NLP Practitioner, Neuro Linguistic Programming
Chartered Management Institute
Fellow of the Chartered Management Institute
Dr Reuven Bar-On EQi
Emotional Intelligence Measurement and Feedback
Psych-K
Psych-K Facilitator, Psychology
ABOUT JENNY WATKINS
I help membership and non-profit organisations address their most critical strategic and operational challenges. My work focuses on income growth, digital and CRM strategy, AI-enabled transformation, improved member and audience engagement, and the effective leadership of complex change.For more than 30 years I have supported over 50 leading UK membership bodies and charities representing more than 38 million members. I specialise in helping organisations understand where value is created, diagnose where performance is constrained, and design the technology, commercial and change strategies required to move forward with confidence.My experience spans both sides of the sector. I have led technology and CRM businesses serving the non-profit market, and I have held executive roles within charities and membership bodies. This enables me to bridge strategy, commercial modelling, service design, and technology delivery, ensuring decisions are practical, achievable, and grounded in how the sector really works.What I help organisations achieve:Growth in sustainable income streams and improved commercial performance.Stronger member, customer and stakeholder value propositions.Technology strategies that align CRM, digital and emerging AI capabilities.Clear business cases and investment decisions rooted in evidence.Successful vendor selection, contract negotiation, and project delivery.Organisation-wide transformation enabled by best-practice change management.How I workI use a framework for change developed specifically for membership and non-profit organisations. It brings together strategy, technology, and change leadership to improve revenue, reduce costs, streamline operations, and strengthen member experience.My approach is pragmatic, collaborative and outcomes-focused. I work closely with boards, CEOs, executive teams, and delivery partners to ensure organisations have the clarity, capability and confidence needed to deliver lasting improvement.Areas of specialismTechnology and AI strategy, CRM and digital transformation, membership value proposition, commercial strategy, customer insights, business case development, project rescue, vendor management, organisational design, Lean and systems thinking, D365 optimisation, and large-scale change delivery.If your organisation is navigating major transformation, facing commercial pressure, or seeking to strengthen its digital and membership strategy, I can help you define the path forward.
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