Jenny Tacka

About Jenny Tacka

In typical entrepreneurial fashion, I have a lot of titles: Founder of Brands X Humans. Board Member & Cofounder of gWen. Fractional CMO. Advisor. Brand Strategist. Human Connection Enthusiast. Startup Wingwoman… But you can just call me Jenny ‍ With 20+ years of experience developing brands and leading marketing teams for businesses at every level, I’ve learned you have to be incredibly flexible as trends shift and industries change. But there’s one belief I hold true through it all: The strongest converter an organization can ever leverage is human connection. That’s why I put people — my clients, target audiences, fellow entrepreneurs — at the forefront of everything I do. With that people-first mindset, I founded Brands X Humans in 2020 to redefine the way startups develop their brand, connect with their audience, and grow beyond even their most ambitious goals BxH isn’t your standard brand performance agency, because we’re not for standard organizations. At every level — from early-stage to to growth stage startups, to PE-backed brand roll-ups — we work to establish and strengthen brand equity for a lasting legacy and profitable future. After launching BxH and taking my talents from Miami to Charlotte, I became dedicated to helping other women do the same. That’s why, in 2023, I co-founded gWen (Growing Women Entrepreneurs Network), a founder-to-founder community built to elevate female entrepreneurs, smash glass ceilings, and create a space where women from any background can succeed. Speaking of, that’s where you can find me, with my roots planted deeply in the city’s vibrant entrepreneurial scene. After honing my professional skills in major metro areas like New York and Miami, I’m passionate about uplifting Charlotte — my home for three years and counting — into a stronghold for female founders in the Southeast. When I’m not juggling all of the above, you’ll find me exploring the world with my husband Ben, our daughter Lucia, and our two dogs in tow!

Experience

1. Founder i Fractional CMO & Brand Consultant

   Brands X Humans

   Dec 2019 — Present · Charlotte, NC, US

   At Brands X Humans, we don’t just understand startup culture — we live it. Our model is uniquely designed to serve early-stage companies with a fractional approach, granting our clients access to our Collective — aka, our deep bench of fully remote marketing, branding, and tech talent —and the ability to scale up and down based on evolving business needs.As BxH’s founder, CEO, and fractional marketing lead, I oversee all marketing strategy and execution, working as a partner with founders to take their venture-backed startups from seed stage to series A — and beyond.Under my direction, BxH has become an ideal partner among the startup marketing space for being the “humanizer” of brands, prioritizing people-first, value-based marketing principles to foster real connections between our clients and their audience. And we don’t just deliver a “feel good” experience — we constantly have our eyes on the bottom line to foster growth and increase profitability at every step.In our first four years, Brands X Humans has launched organizations, relaunched brands, skyrocketed company growth, and more… and yep, we’ve won a few awards for our work along the way.

Education

• Florida International University - College of Business Administration

  Bachelor of Arts (B.A.)

  1998 — 2002