Jenny Sykes Hoffman

About Jenny Sykes Hoffman

As EVERFI\'s first marketing hire, I\'ve had the pleasure of growing EVERFI from a fledgling SaaS start-up to a global social impact business. Colleagues know me as a compassionate, creative, and influential leader who builds relationships, inspires and drives teammates, and champions a workplace culture of inclusivity, innovation, and camaraderie. Previously at EVERFI, I\'ve held multiple Marketing and Account Management roles focused on helping to build and scale EVERFI\'s customer network to a $100M+ ARR business, reaching more than 45 million learners globally in partnership with the NFL, NHL, Principal, Truist Bank, Guardian, TD bank, and other major brands. Most importantly, what I do every day helps students connect to critical life skills, adults connect to new opportunities, and companies like yours connect to the ROI of meaningful engagement.Today I have the pleasure of leading a talented marketing team, overseeing Enterprise account-based marketing (ABM), events, product marketing, mid-market demand generation, and communications. I strive to put my creative stamp on every aspect of the teams’ work to drive activation and retention across business lines with an emphasis on metrics-driven outcomes, building pipeline, optimizing high-touch marketing strategies, improving operational workflows, and coaching a high-performing team of marketers.Integrity, resilience and gratitude are values that I embody in my personal and professional life. I thrive on innovation, solving complex problems, and working within diverse teams. I have always been driven by a strong intellectual curiosity, and I have a passion for education and working with/for purpose-driven companies that deliver social impact. I am results-oriented with proven experience in building powerful brands, creating client value, driving sales success, and creating unforgettable experiences for our customers and students alike.

Experience

1. Chief Marketing Officer

   Everfi

   Nov 2022 — Present

   As EVERFI\'s first marketing hire, I\'ve had the pleasure of growing EVERFI from a fledgling SaaS start-up to a global $100M+ ARR business. Colleagues know me as a compassionate, collaborative, creative, and influential leader who builds relationships, inspires and drives teammates, and champions a workplace culture of inclusivity, innovation, and fun. Today I have the pleasure of leading a talented 20-person marketing team, overseeing Enterprise account-based marketing (ABM), events, product marketing, mid-market demand generation, and impact marketing for customers. I strive to put my creative stamp on every aspect of the teams’ work to drive activation and retention across business lines with an emphasis on metrics-driven outcomes, building pipeline, optimizing high-touch marketing strategies, improving operational workflows, and growing a team of high-performing marketers.Previously at EVERFI, I held multiple Marketing and Account Management roles focused on helping to build and scale its \"Impact-as-a-Service\" model to a $100M+ ARR business at point of acquisition - and reach over 45 million learners globally. Most importantly, what I do every day helps drive meaningful and sustainable impact on millions of students, schools, corporations, and employees annually in areas like financial literacy, mental health, prescription drug safety, and more.

Education

• Georgetown University

  French, minors in Business and Italian

  2000 — 2004

• Université Paris-Sorbonne

  Economics, Art History

  2003 — 2003

• University of Paris I: Panthéon-Sorbonne

  Art History

  2002

Skills

• Html
• Event Planning
• Project Management
• Project Planning
• Public Relations
• Email Marketing
• Marketing Communications
• Social Media
• Salesforce.com
• Marketing
• Social Media Marketing
• Marketing Strategy