Jenny Yi

About Jenny Yi

Strategic research leader driving go-to-market, brand, and comms strategies through consumer insights, market research, and competitive intelligence. Recognized for driving cross-functional collaboration, scaling and standardizing early-stage research programs into business critical functions. Award-Winning Research Impact, recognized for delivering insights that significantly influenced product development and market positioning.Featured in a Harvard Business Publishing case study, with research featured in leading publications such as The New York Times, The Wall Street Journal, AP Financial, Refinery29, WWD, and Yahoo Finance.High-Profile Collaborations: Worked with top-tier companies including Google, Spotify, Viacom, Bath & Body Works, J.Crew, and Madewell, delivering insights that informed key business decisions.

Experience

1. VP, Research & Insights

   Citi

   Jul 2023 — Present

   Lead strategic and tactical consumer research and competitive insights to support new product development, comms strategy, enhanced value propositions, and customer engagement across retail bank, credit card, lending, B2B, and wealth business lines

Education

• Babson College

  Bachelor of Science (B.S.), Business Analytics and Marketing

• The Umbra Institute

  Food, Sustainability & Environmental Studies

• Columbia University

  School of Engineering, Data Analytics Boot Camp Course

Skills

• Surveymonkey
• Digital Marketing
• Customer Service
• Entrepreneurship
• Marketing
• Data Analysis
• Marketing Analytics
• Business Analysis
• Teamwork
• Qualtrics
• Microsoft Powerpoint
• Social Media
• Microsoft Office
• Marketing Research
• Social Networking
• Social Media Marketing