Jenny F.

Experience

1. Communications Manager

   California Farmlink

   Mar 2024 — Present

   Develop an organizational content strategy and create original content including client profiles, program-related narratives, and thought leadership that embody the company\'s mission, vision, and values.Manage the organization\'s website in collaboration with staff and consultants including assembling web pages, publishing educational resources, monitor and draw conclusions from Analytics and provide UX guidance and support in the portalsManage a social media strategy and content calendar for IG, Facebook, LinkedIn and other platforms with a focus on planning and creative promotion of loan products, program services, storytelling, and thought leadership. Conduct email marketing in collaboration with communications and program staff to produce quarterly newsletters, occasional surveys, and program promotion and enrollment.Maintain an effective brand strategy and style guide for educational and collateral materials, social media, educational campaigns, and events; with support from design consultants as necessary.Manage the creation and improvement of educational content and other program assets including bilingual instructional videos.Co-create, organize and measure the success of marketing campaigns with an emphasis of word-of-mouth, peer networking, and advertising strategies reaching priority audiences, especially Latine farmers, immigrants and people of color. Coordinate language translation and interpretation and transcription services provided by outside vendors and consultantsCreate, curate, and share video and photographic content Organize the deployment of underwriting and sponsorship resources to promote CAFL in underserved an high priority communities.

Education

• University of Oregon

  Bachelor of Applied Science - BASc, Communication, Journalism, and Related Programs