Jenny Nam
Senior Ux Service Designer @Legal & General
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WORK HISTORY
Senior Ux Service Designer @Legal & General
London, GB
Currently working on the full user experience design of the L&G My Account login and registrations, and internal Security Access and Management Application as a lead designer in Agile scrum teams• Past projects: L&G Adviser’s login and registration, Pension Tracing Application for internal agents, Consumer Pension Tracing and Consolidation application journey, LGIM Fund Management Applications, Personal Pension application journey etc.• Discover: Understand the users\' needs and business goals through quantitative data analysis and qualitative research (interviews), analysing ASIS journey if applicable • Define: State the users\' needs and problems, and uncover insights, identify opportunities. Establish user profiles (Personas), User Journeys and Jobs To Be Done • Design: Ideate and create potential solutions with an understanding of technical capabilities and constraints. Apply usability principles and best practices. UX copywriting by applying behavioural science.• Test: Validate/invalidate assumptions by conducting moderated and/or unmoderated user testing including defining objectives, writing testing scripts, building prototypes, analysing/synthesising results and sharing them with the team. Apply any findings to iterate the designs.• Deliver: Finalise the design solutions by creating high-fidelity visuals which are WCAG accessibility compliant. Conducted usability and visual reviews and provided feedback to developers to support implementation and release.
EDUCATION
Keimyung College University, Korea
Bachelor's degree, Visual Design
University for the Creative Arts, UK
MA, Graphic Design and Communication
ABOUT JENNY NAM
A true hybrid UX/Service and UI designer, passionate about developing the best experiences for the end user, fully aligning with business goals. I fully utilise the Design Thinking process with a human-centred service design mindset, from conceptualisation based on quantitative data analysis and qualitative user research to creating engaging user interfaces validated by user testing through implementation to release. I\'ve been a critical member of the successful launch and management of various responsive and native applications on multiple platforms as a manager and hands-on practitioner. Throughout, I’ve demonstrated a high level of creativity and fresh conceptual thinking balanced with practical, analytical and technical abilities. Along with an MA in Graphic Design and Communication, I have over twenty years of experience in different design sectors and have consistently delivered outstanding results for many global brands including Legal & General, LexisNexis, T-Mobile, Yahoo, Hyundai, LG and Samsung.
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