Jenny Matkovich
Vice President of Marketing and Communications @Zultys
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WORK HISTORY
Vice President of Marketing and Communications @Zultys
Sunnyvale, CA, US
At Zultys, a 100% channel-only UCaaS and CCaaS provider, I lead partner recruitment, enablement, and marketing initiatives that fuel growth across our global reseller network. From GTM planning and product positioning to pricing and partner communications, I drive strategies that empower partners and increase channel sales performance.
EDUCATION
The University of Kansas
Master of Science degree in Journalism, Integrated Marketing Communications
Stanford University Graduate School of Business
The Emerging CMO: Strategic Marketing Leadership
The University of Iowa Tippie College of Business
BBA, Double Major: Marketing, Management
ABOUT JENNY MATKOVICH
In a market crowded with noise, my role as a product and partner marketer is to clarify value and accelerate adoption. I focus on turning complex B2B technology into clear, differentiated signals that drive go-to-market execution, sales alignment, and revenue growth.Today, I lead go-to-market strategy for Zultys’ full cloud and on-premise product portfolio, owning product pricing and packaging, launch strategy, and sales enablement across a unified communications and AI product suite. With 15 years of B2B technology marketing experience, I’ve launched and scaled product lines, built and led product marketing teams, and supported growth through partner-led and enterprise GTM models.Previously, as Director of Marketing at Sandler Partners, a leading technology solutions broker, I oversaw company-wide marketing strategy, including partner recruitment, national events, technical webinars, and digital marketing and PR. I also launched a marketing-as-a-service offering to help MSPs, VARs, and IT advisors strengthen their brands and drive pipeline growth.I bring deep experience in post-acquisition productization and portfolio consolidation. At MarketCast, I led the brand and product integration of four acquired companies. Earlier, at T2 Tech, I directed marketing strategy for a growing cloud infrastructure consulting business. I also spent seven years at Cerner (now Oracle Health) as a product marketing leader for the CareAware device connectivity platform, supporting interoperability initiatives and contributing to more than $100M in portfolio growth.I hold a master’s degree in Integrated Marketing Communications from the University of Kansas and a bachelor’s degree in Marketing and Management from the University of Iowa. I also completed Stanford University’s Emerging CMO: Strategic Marketing Leadership program, with a focus on enterprise product strategy and executive leadership. I am a past president of the International Association of Business Communicators Los Angeles Chapter and remain actively involved in the marketing and communications community.
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