Jennifer Lacroix

About Jennifer Lacroix

My name is Jenny, and I am a graduate of Champlain College\'s Stiller School of Business with a Bachelor of Science in Business Administration and a minor in Event Management. A majority of my experience stems from working with consumer packaged goods (CPG) brands in the digital space.In the Spring semester of 2016, I participated in Champlain College\'s Study Abroad Program at their campus in Dublin, Ireland. While abroad, I immersed myself in the culture of Ireland through excursions with the Champlain College faculty and students, as well as by experiencing life in Ireland first-hand. This has allowed me to experience life through a unique cultural lens, and I have been able to see how my fields of study have been applicable outside of the United States. My experience studying abroad allowed me to gain a better understanding of life in Europe and has also ignited a passion for traveling, which I plan to do more of in the near future.Most recently, I have worked in the animal and human health industries, working with supplement and treat brands in the eCommerce, retail, and veterinary channels. My skill sets in project management, digital marketing, digital shelf optimization, user experience (UX), budget management, and beyond have paved the way for me to become a successful marketing professional in my field, and I look forward to where my expertise will take me in the years to come.

Experience

1. Performance Marketing Associate, D2c & Crm

   FoodScience, LLC

   Jan 2024 — Present · Williston, VT, US

   Oversee digital shelf content development to drive conversions across Amazon, Chewy, and Walmart• Maintain content for five brand sites and their corresponding CRM databases, optimizing for UX and CX improvements, and ensuring consistency of brand tone, packaging, and identity across touchpoints• Develop quarterly email and promotional plans aligning with tentpole activations as defined by annual marketing calendar• Provide monthly forecasting data for D2C channel based on historical reference points, planned activations, and other relevant information, to be reported on in recurring revenue meetings• Ideate CRM strategy for D2C and B2B channels and work with internal and external partners to ensure effective content creation and successful implementation across touchpoints• Construct and maintain KPI dashboard to measure D2C and CRM performance, effectiveness of promotional campaigns, and UX and CX optimizations on an ongoing basis• Continuously seek out improvements for CX and UX across touchpoints, facilitating weekly cross-functional status calls to ensure projects are on track, identifying potential barriers to success, and proposing potential solutions• Craft creative briefs and change requests for all D2C and CRM initiatives, providing relevant contextual information and desired outcomes for each project. Proof and approve content as necessary

Education

• Champlain College

  Bachelor's Degree, Business Administration

  2013 — 2017

Skills

• Public Relations
• Business Strategy
• Account Management
• Fundraising
• Trello
• Powerpoint
• Emma
• Leadership
• Hubspot
• Social Media
• Slack
• Business Intelligence
• Customer Relationship Management (Crm)
• Search Engine Optimization (SEO)
• Customer Service
• Accounting
• Data Entry
• Microsoft Office
• Sales
• Event Planning