Jenny Degraff Knizner

About Jenny Degraff Knizner

Data-informed marketing leader with a track record of building brands, teams, and growth engines from the ground up. Blends user-centered design with performance marketing to create strategy, systems, and assets that move both people and metrics.Equally comfortable refining positioning, shaping product experiences, or standing up GTM programs. Known for distilling complexity, driving clarity across teams, and delivering work that scales.

Experience

1. Head of Growth

   Chptr

   Jun 2025 — Present

   As Head of Growth at Chptr, I lead efforts to scale our platform’s reach and impact, expanding our footprint with funeral homes, media companies, and new verticals. I own the full marketing strategy, from brand and demand generation to lifecycle and partner marketing. After helping prove product-market fit, I now focus on accelerating adoption, driving partner engagement, and unlocking new revenue opportunities through content, data, and scalable go-to-market programs.

Education

• Western Colorado University

  Bachelor of Fine Arts, Graphic Design

  2001 — 2005

Skills

• Publishing
• Web Analytics
• Copywriting
• Web Design
• Facebook
• Dreamweaver
• Illustrator
• Graphics
• Landing Page Optimization
• Html
• SEO
• Eloqua
• Social Media
• Content Marketing
• User Experience
• Conversion Optimization
• Joomla
• Wordpress
• Marketo
• Indesign
• Marketing Automation
• Google Analytics
• Photoshop
• Brochures
• Online Advertising
• Layout
• Online Marketing
• User Interface Design
• Marketing
• Advertising
• Website Development
• Social Media Marketing
• Css
• Adobe Acrobat
• Email Marketing
• Information Architecture
• Adobe Creative Suite
• Microsoft Word
• Logo Design
• Hubspot