Jenny Kim
Product Manager @ La Mesa RV | What the Food
- Role
- Product Manager at La Mesa
- Location
- Tempe, AZ, US
- LinkedIn followers
- 500 followers
About Jenny Kim
Currently creating a generative ai app called What the Food which creates recipes with…
Experience
Product Manager
Sep 2024 — Present · Phoenix, AZ, US
Led major UI/UX uplifts for a 600K-visit/month website—optimizing high traffic homepage, product description, and inventory search pages across mobile, desktop, and tablet—through collaboration with Design, Engineering, Sales, Marketing, Inventory, Service, Buying, and Legal to align features with operational and consumer goals• Rolled out a sticky CTA button on product pages to keep the inquiry form always accessible, resulting in a 0.65% uplift in submissions from users scrolling ≥75% and a 6.95-second faster form completion time• Streamlined mobile form submission flow for below MAP inventory by eliminating 33% of required steps (3 clicks to 2), reducing median completion time by 84% and decreasing drop-off rate by 10%• Built 30 custom ButterCMS components designed with UX best practices, empowering non-technical marketers to build responsive landing pages independently, eliminating reliance on generic HTML and accelerating page creation• Delivered first end-to-end ad attribution report with data science and engineering—empowering marketing to track sales conversions by channel, optimize a $1–2M/month ad budget, and shift from blind spend to data-driven allocation• Roadmapped a saved search feature on the inventory page to email users matching new RV listings, estimated to boost high-intent return traffic by 20–40% and generate 150–500 new leads/month, creating a zero-cost first-mover advantage
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