Jenny Karubian

About Jenny Karubian

Jenny Karubian is the CEO of Ready to Launch Research, a boutique agency in Los Angeles. Jenny’s primary expertise is in qualitative research, with a focus on ethnography, moderating and online community management. Jenny was an early adopter of online qualitative research. She has expertise in all forms of online qual including: Moderating Online Focus GroupsDesigning, moderating, and executing online communitiesModerating discussion boardsTelephone focus groups and interviewsThe verticals she serves at Ready to Launch Research include: advertising, consumer packaged goods, beauty, cosmetics, automotive, mobile and smart home technology, restaurant, pharmaceutical, travel, tourism, leisure, sporting goods, cannabis, tobacco, vapor, non-profit, sporting goods, entertainment, appliances, business to business, e-commerce and more. With a strong background in medical anthropology, Jenny conducts patient and physician interviews. She is CITI Certified and trained in HIPAA requirements for patient confidentiality. Contact Jenny if you need a Los Angeles based moderator or ethnographer for your qualitative projects. Specialties: Ethnographic Research, Shop Alongs, In-Store Ethnography, Qualitative Research, Virtual Ethnography, Market Research, Research Design, Focus Group Moderating, Report Writing, Data Analysis, Personas, Online Community Management, Moderator for Hire. Patient Interviews

Experience

1. Principal Researcher and CEO

   Ready To Launch Research

   Jun 2014 — Present · Los Angeles, CA, US

   I am the CEO and founder of Ready to Launch Research. Along with my team of professionals, I conduct qualitative research in person and online. My specialties include ethnography, IDIs, online bulletin boards, online community management, mobile ethnography and focus groups. I am proficient in agile methods of research with quick turnarounds to answer pressing business questions. Industries include: leisure, CPG, food, beverage, spirits, beauty, cannabis, apparel, banking, insurance, B2B, pharmaceutical, tobacco, e-cigarette, tourism, advertising, automotive, non-profit, education, grocery, mobile apps, technology, entertainment and public health.

Education

• Emory University

  M.A, Women's, Gender, and Sexuality Studies

  2007 — 2011

• The New School for Social Research

  M.A, Anthropology

  2005 — 2007

• UCLA

  B.A, Women's Studies

  2002 — 2004

Skills

• Consumer Behaviour
• Data Analysis
• Market Research
• Focus Groups
• Primary Research
• Online Research
• Online Community Moderation
• Customer Insight
• Consumer Behavior
• Online Moderation
• Marketing
• Cultural Anthropology
• Marketing Strategy
• Advertising Research
• Ethnography
• Qualitative Research
• Report Writing
• Analytical Skills
• Competitive Analysis
• Requirements Analysis
• Marketing Research
• Training
• Research
• Research Design
• Analysis