Jenny Kanevsky

Experience

1. Senior Content Strategist

   Akamai Technologies

   Nov 2022 — Present · Brooklyn, NY, US

   Oversee content strategy to ensure content is persona-driven, on-brand, consistent in style and quality, and optimized for search and user experience. Map content strategy that extends marketing and business initiatives and develop and maintain functional content calendar management and content workflow. Work cross-functionally with the marketing and other teams on various content types, including YouTube videos, tech docs, blog posts, case studies, and more.Spearhead special projects, including content co-creation and co-marketing across the organization. Helped integrate Linode (acquired in 2021) into the overall Akamai organization. Socialized content and departmental objectives to map with larger corporate business goals and created cross-functional networking opportunities to facilitate collaboration. Create a program for the organization to write case studies on the internal use of Akamai products. Many organizations have such programs where they showcase the use of their products to provide proof points to customers and prospects. As a global brand, the Akamai enterprise communicates the business and technical value of our products to enterprises worldwide with our success stories.All projects include collaboration with representatives from multiple departments and levels of the organizations, including C-Suite executives, Global and Corporate Communications, Engineering, Legal, Finance, Industry Marketing, Field Marketing, and more.

Education

• University of Wisconsin-Madison

  Bachelor of Arts

• University of Washington - Michael G. Foster School of Business

  Master of Business Administration - MBA