Jenny J Taylor

Communication Design + Brand Strategy Leader | Project Manager | 15+ Years Driving Impact

Role
Visual Communication Brand Strategy at Jenny J Taylor Design
Location
Durango, CO, US
LinkedIn followers
500 followers

About Jenny J Taylor

The heart of my work lives in helping innovate the design and visual language of brands…

Experience

  1. Visual Communication Brand Strategy

    Jenny J Taylor Design

    Sep 2011 — Present · Durango, CO, US

    I’m a creative leader and strategic project manager who specializes in building meaningful brands that connect. With 15+ years of experience supporting start-ups, nonprofits, consumer brands, and agencies, I blend design thinking with operational strategy to deliver high-impact visual communications that drive growth. My work spans brand identity, visual systems, environmental graphics, and campaign execution, always anchored in clarity, research, and design integrity.Key Achievements:• Designed logos and comprehensive brand systems for 75+ clients across start-ups, nonprofits, and consumer brands, boosting recognition by 30 to 40%.• Produced more than 400 print and digital assets for in-house and agency marketing teams, improving campaign delivery timelines by up to 35%.• Collaborated with top design firms including Brand Savvy, Genesis Inc, Elements Interiors, Joyful Agency, Bluebird Branding, Isthmian Group, Empowered Consulting Group, and West Consulting to deliver design solutions on tight timelines with a 95 to 100% on time record.• Elevated visibility and engagement for clients such as Volunteers of America, Finish Line, Nationwide Insurance, Knoll Furniture, Steelcase, Case Logic, Thule, The Little Nell, Durango Hot Springs, Southwest La Plata Library District, and MeSpace.• Partnered with cross functional teams and executives to rebrand major fundraising events, increasing attendance and donations by more than 25%.• Developed large scale graphics for public and branded spaces, increasing visitor engagement and social media mentions by 30%.• Assisted design legend Katherine McCoy in researching the International Design Conference in Aspen, interviewing icons such as Milton Glaser, Ivan Chermayeff, and Massimo Vignelli.• Secured repeat contracts and long term client relationships through consistent creative quality and strategic project management.

Education

  • Rocky Mountain College of Art + Design (RMCAD)

    Bachelor's Degree, Communication Design

    2012 — 2014

  • Rochester Institute of Technology

    Massimo Vignelli Master Designer Workshop

    2013 — 2013

  • Fort Lewis College

    Associate Degree, Business Art/Graphic Design

    2004 — 2006

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Jenny J Taylor — Visual Communication Brand Strategy at Jenny J Taylor Design in Durango, CO, US | Unifers