Jenny Howell
Head of Brand and Consumer Marketing, VP @Farmers Insurance
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WORK HISTORY
Head of Brand and Consumer Marketing, VP @Farmers Insurance
Manhattan Beach, CA, US
Oversee marketing strategy, consumer research and brand activation across consumer touch points, including advertising, sponsorships, social media and farmers.com. Manage external agency relationships and an in-house agency.
EDUCATION
Duke University
BA, Art History
ABOUT JENNY HOWELL
An award-winning automotive and financial services marketing professional with more than 15 years of experience on the agency and client side leading brand and communication strategy, planning and execution. A results-oriented, strategic leader who successfully fuses traditional marketing and public relations strategies with digital marketing expertise to develop effective integrated marketing plans. A collaborative manager who partners with consumer research and analytics departments to uncover insights, develop strategies and drive business results. Specialties: Integrated marketing, brand strategy, marketing communications, digital marketing, social media, web site design and development, mobile marketing, sponsorships, event marketing, direct marketing, new product launches, go to market planning, consumer insights, market research, analytics, automotive, financial services, insurance
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