Jennifer Glass
Comms Strategy & Integrated Media Leader - The Hershey Company
- Role
- The Hershey Company
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Jennifer Glass
I am a brand builder and data-driven marketer with 15+ years experience driving consumer acquisition, retention and loyalty and digital e-commerce growth. Currently I am the Director of Media Strategy and Planning at The Hershey Company overseeing media strategy, planning and delivery across 20+ brands including Hershey, Reese\'s, Skinny Pop, KitKat, Dot\'s Pretzels, Jolly Rancher and Icebreakers.Prior to joining Hershey, I served as the Director of Digital Marketing at both the region and local level for Pandora Jewelry. I oversaw paid media, analytics, CRM and owned social in this role, heavily influencing the Global strategy due to North America being the lead market.I welcome any opportunity to meet and network with like-minded leaders and industry experts.
Experience
Present
Education
Towson University
Business, Marketing
1995 — 1999
Skills
- Marketing Communications
- Online Marketing
- Aprimo
- Budgets
- Direct Mail
- Digital Strategy
- Digital Marketing
- Marin
- Google Analytics
- Microsites
- Exacttarget
- Management
- Google Adwords
- Exact Target
- Conductor
- Integrated Marketing
- Direct Marketing
- Marketing
- Strategy
- E-Commerce
- Project Management
- Doubleclick
- Online Advertising
- Social Media Marketing
- Ppc
- Advertising
- Public Relations
- Marketing Strategy
- Audience Segmentation
- Copywriting
- Lead Generation
- Tableau
- Email Marketing
- Adobe/Omniture
- Landing Page Optimization
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