Jenny Dennis

About Jenny Dennis

Marketing executive with 15+ years of experience building and scaling customer marketing programs across $8B–$11B+ portfolios in retail, health, beauty, fintech, and travel, driving 34% incremental sales growth,$20M in revenue, and enterprise-scale adoption.How I Drive Growth:I’ve led enterprise and agency teams for brands including Target, PetSmart, Marriott, H&R Block, and Sprouts Farmers Market, owning initiatives across brand strategy, CRM/lifecycle, personalization, loyalty, and omnichannel GTM. My work connects first-party data and customer insight to experiences that drive acquisition, engagement, loyalty, and lifetime value.Leadership:I’ve led teams of 12 with accountability for cross-functional teams of 30+ across strategy, data, dev, creative, account, and QA. I lead with empathy and curiosity to remove friction, increase speed, and build confidence across teams. I’m often asked to step in when the work is complex and the stakes are high.Where I’m Headed:Targeting Senior Director or VP-level marketing roles with consumer brands where growth, customer experience, and loyalty are core to the business.Core Expertise:Brand & Growth StrategyGo-to-Market (GTM)CRM & Lifecycle MarketingLoyalty & PersonalizationConsumer Insights & SegmentationMarketing TechnologyOmnichannel MarketingP & L & Budget LeadershipTeam & Cross-Functional LeadershipRetail & Healthcare MarketingData-Driven MarketingWho I Am:Native Californian turned Midwesterner who believes there’s no such thing as too cold, just bad gear. I’m curious by nature and love creating, from gardening and ice sculpting to building websites, experimenting with crafts, and testing new kitchen ideas. I value the people in my life and bring that same care and curiosity to how I lead. Big laugh included.

Experience

1. Director of Marketing

   Luminate Bank

   Mar 2026 — Present · Minneapolis, MN, US

Education

• University of Wisconsin - Madison

  Bachelor of Arts (B.A.)

Skills

• Advertising
• Budgets
• Creative Problem Solving
• Retail
• Direct Marketing
• Integrated Marketing
• Healthcare Marketing
• Social Networking
• Social Media Marketing
• Brand Development
• Online Marketing
• Social Media
• Digital Media
• Digital Strategy
• Market Planning
• Integrated Multi-Channel Marketing
• Integrated Marketing Communications Planning
• Strategy
• Multi-Channel Marketing
• Team Leadership
• Strategic Planning
• Interactive Marketing
• Email Marketing
• Creative Direction
• Marketing Communications
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Creative Strategy
• Online Advertising
• Communication
• Leadership
• Management
• Marketing
• Analytics
• Business Strategy