Jenny Charanza

About Jenny Charanza

Results and data-driven Professional Certified Marketer with 15+ years of hybrid…

Experience

1. Global Marketing Operations & Automation Manager

   Silicon Labs

   Sep 2022 — Present

   As the cross-functional operations-team lead between Silicon Lab’s Global Sales and Performance Marketing departments, I work to create scalable processes utilizing our mar-tech stack. I work collaboratively with global teams across AMER, EMEA and APAC to find ways to enhance data, improve data integrity and make data actionable. In doing so, I provide engagement visibility to enable sales to drive revenue and aid marketing teams in reaching the highest marketable audience possible.\\\\n\\\\nSo far at Silicon Labs, I have:\\\\n\\\\n• Administered a global Marketo instance, working with a variety teams to define structure, process, establish documentation and ensure operational efficiency on a global scale\\\\n• Improved the data and usage of the 6sense ABM Platform - giving sales insights to key Account activities allowing them to follow-up with leads and contacts more strategically.\\\\n• Enhanced data integrity through a variety of data-focused projects, attribution and enrichment - providing sales and marketing with better-quality data to drive business decisions\\\\n• Reduced empty attribution by 100% ensuring all attribution tracking is in place as well as 60% reduction in bad data\\\\n• Created and analyzed a variety of reports for marketing and sales activities, effectiveness, and business impact\\\\n• Advanced lead flow processes and reporting for sales across Data Analysts, Operations and Salesforce teams\\\\n• Streamlined the project management and handover process across Performance Marketing and Global Marketing Operations team including Jira templatization and briefing processes which has reduced manual effort and errors in handover\\\\n• Made recommendations on areas for optimization and alignment globally and cross-functionally\\\\n• Expanded audience segmentation through Marketo programs that saw a 215% increase in audience availability\\\\n• Developed and lead global cross-departmental trainings of processes and technologies \\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Skills

• Marketing Communications
• Brand Development
• Creative Direction
• Search Engine Optimization (SEO)
• Web Project Management
• Dreamweaver
• Marketing Strategy
• Internships
• Social Media
• Outdoor Advertising
• SEO
• Web Design
• Baking
• Interactive Marketing
• Adobe Creative Suite
• Digital Strategy
• Brand Management
• Social Media Marketing
• Google Adwords
• Html
• Integrated Marketing
• Graphic Design
• Adobe Acrobat
• Website Development
• Cupcakes
• Product Launch
• Illustrator
• Technical Support
• Project Management
• Product Training
• Interactive Media
• Lead Generation
• Ppc
• Desserts
• Cake Balls
• Google Analytics
• Email Marketing
• Marketing
• Cake Decorating
• Market Research