Jenny Banh
MBA Candidate | Web Marketing Specialist at UMass Global
- Role
- Web Marketing Specialist at Brandman University
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Jenny Banh
I am a data-driven digital marketing professional passionate about creating, optimizing, managing, facilitating, and analyzing digital content, data, and assets across all digital platforms. Expertise in multiple digital marketing disciplines, including Data Analysis, Scrum, Social Media Marketing, Digital Advertising, Affiliate Marketing, Content Creation and Curation, Email Marketing, and SEO/SEM.
Experience
Web Marketing Specialist
Jun 2020 — Present · Irvine, CA, US
Oversee the official company website and microsites to maintain current and accurate information. • Lead the development and delivery of appropriate solutions for improvement. • Serve as a website technical resource and liaison between Marketing and IT department as well as manage external vendor relationships. • Work with university stakeholders to audit website content on an annual basis. Utilize tools (i.e. BrightEdge, Google Page Speed, Lighthouse) to analyze site performance and uncover areas of opportunity. • Implement solutions for first page rankings through onsite optimization related to page titles, URLs, redirects, internal link structures, SEO copy editing, sitemap robots maintenance, and keyword research. • Monitor and report overall performance using SEO/web management tools. • Keep up to date on the latest SEO strategies, technology, and competitive landscape to recommend solutions for improvement. • Monitor and optimize all critical directory listings • Maintain compliance and University integrity by monitoring and proactively communicating with external sites to update web content related to Brandman University. • Manage linkbuilding agency and collaborate with Content Marketing Strategist on approaches to secure new high quality, natural links from authoritative and relevant sites to the Brandman site.
Education
St. Stephen's High School
High School
2006 — 2010
Philippine Normal University
Bachelor's Degree, Secondary Education Major in English
2010 — 2014
UMass Global
Master of Business Administration - MBA, Marketing
2021 — 2024
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