Jenny Thomas

About Jenny Thomas

Jenny Thomas is a communications strategist, creative producer, relationship builder, and revenue driver. Her lasting impact on a variety of organizations is proof of her agility and resourcefulness. Positive results are proof of her curiosity and care.Jenny excels at helping organizations live their brands, deepen their connection with their audiences, and maximize their opportunities. She currently leads all marketing and communications at the Association of Performing Arts Professionals (APAP) where she supports the live arts industry. She is also known for being a:Savvy WordsmithExtraordinary Project ManagerAward-Winning Multimedia ProducerActivator of IdeasBig-Picture Thinker with On-the-Ground InsightAudience AdvocateTrusted ConsultantPartnership BuilderPro-Active Problem PreventerProven Catalyst for Positive ChangeRevenue DriverThere\'s a lot she can do. Here are a few things she does really well (and enjoys): Brand Strategy, Creative Production, Editorial and Art Direction, Scripting, Copywriting and Editing, Speech-Writing, Presentations, Storytelling, Reporting, Live Event Production and Programming, Project and Product Management, Product Launching, Celebrity and Artist Relations, Survey Research, Sales Management, and Dot-Connection.Here are a few things she makes: Podcasts, Short-Form Video and Audio, Live Events, Websites, Apps, Reports, Publications, and lots and lots of words strung together to make meaning. She also plays bass guitar in the DC band Mantagonist.Here are a few things she knows how to leverage: HTML, Photoshop, Adobe Premiere Pro, Wix, WordPress, Oxygen, Asana, Canva, Constant Contact, ChatGPT, Powerpoint, CRMs, Social Media, Microsoft and Google Suite. Plus, Marketing and Communications, Revenue Generation, and many things she learned in business school and in the school of life.Here are some organizations she\'s worked for: APAP, PBS, Goethe Institut, Keppler Speakers, Gibbs Smith Publisher, University of Utah, Sundance Film Festival, Salt Lake City Arts Council, Utah Arts Council, Salt Lake City Weekly, KUER-FM 90, WORT-FM, WTUL-FM.Here are her personal qualities: Emotionally intelligent, focused, insightful, consistent, energetic, agile, kind and occasionally funny.And if you are a self-development nerd like she is, you might like to know these things:STRENGTHS FINDER: Relator, Achiever, Maximizer, Intellection, Learner ENNEAGRAM: Type 4

Experience

1. Director, Marketing and Communications Senior Manager, Marketing and Communications

   Association Of Performing Arts Professionals

   Jun 2013 — Present · Washington, DC, US

   Direct marketing and communications strategies for a national arts service and membership organization, its year-round programs and annual conference, the leading global industry event for the performing arts—Design and direct comprehensive brand and messaging strategy from CEO thought leadership to visual identity, including launching an organizational name change and rebrand—Lead all APAP creative productions, including executive producing the Anthem Award-winning podcast, ARTS. WORK. LIFE. telling the bold, untold stories of performing arts workers—Initiate and manage strategic collaborations with influential organizations, such as the NYC Mayor’s Office and the JanArtsNYC partnership—Develop and launch digital products that drive engagement, including the APAP Job Bank, APAP Live Performance Calendar, and website UX and accessibility improvements—Lead organization on urgent government advocacy efforts for the cultural sector. Advocated for and helped shape key regulations within the $16B \"Save Our Stages\" Act, vital pandemic response to the live entertainment industry. —Until June 2020, published print materials, including quarterly member magazine and 300+ page conference program and showcase listings—Monitor analytics for strategic opportunities and process improvements. Increased LinkedIn followers by 44% from to in three years—Manage significant budget, including growing revenue and containing expenses to meet financial goals—Mobilize team of creative professionals: Marketing and Communications Manager, Magazine Editor, Advertising Sales Manager, Media Relations Consultant, Graphic Designer, Podcast Producer, Photographers, and Videographers.

Education

• University of Utah - David Eccles School of Business

  M.B.A., Marketing Emphasis

• University of Wisconsin-Madison

  M.A., Communication/Cultural Studies

• Tulane University

  B.A., Mass Communication/Media Studies

Skills

• Project Management
• Storyboarding
• Copywriting
• Web Design
• Event Management
• Artist Relations
• Operations Management
• Html
• Grant Writing
• Membership Marketing
• Strategic Planning
• Strategic Partnerships
• Vendor Relations
• Radio Broadcasting
• SEO
• Google Analytics
• Photoshop
• Budgets
• Events
• Community Outreach
• Scripting
• Website Redesign
• Contract Negotiation
• Creative Direction
• Mobile Website Development
• Messaging
• Budget Management
• Media Relations
• Brand Development
• Email Marketing
• Video Production
• Ticketing
• Event Planning
• Contributor Relations
• Non-Profits
• Ektron
• Marketing Strategy
• Editing
• Wordpress
• Organizational Development