Jenny West
Growth Marketing & Brand Strategy | Scaling Travel, Sports & Lifestyle Brands Through Strategic, Full-Funnel Marketing
- Role
- Marketing and Business Strategy Consultant at Westlight Marketing
- Location
- Charleston, SC, US
- LinkedIn followers
- 500 followers
About Jenny West
An innovative growth marketing leader with experience in media planning, holistic strategic development, and team building.Jenny started her career in research and project management within grant-funded social service initiatives. She developed advanced knowledge of market research and data analytics through graduate study at the University of California, Irvine. Outside of work, Jenny is an outdoor enthusiast, artist, runner, and avid traveler, with over 50 countries visited and counting. At home, you’re likely to find her reading or working on her latest painting.
Experience
Marketing and Business Strategy Consultant
Mar 2025 — Present · Charleston, SC, US
I partner with mission-aligned brands - most often in the travel/tourism, sports, wellness, and lifestyle spaces - to illuminate what makes them distinct and drive measurable growth.Services include:Fractional Marketing Leadership: Helping organizations clarify their positioning, develop integrated campaign strategies, and build scalable systems for brand growth.Content & Channel Strategy: Delivering high-impact messaging frameworks, lifecycle email journeys, and social content plans that connect with the right audiences at the right time.Travel Advising Services: Guiding individuals and small groups through highly curated, one-on-one trip planning. I draw on firsthand travel to all seven continents, over 50 countries, and a blend of both luxury and budget experiences to help others explore meaningfully and confidently.
Education
College of Charleston
BS, BA, Psychology, Art History | Minors: Health, Studio Art
2006 — 2010
University of California, Irvine - School of Social Ecology
Master of Arts (M.A.), Social Ecology - Criminology, Law and Society
2016
Skills
- Research
- Yoga
- Communication
- Leadership
- Community Outreach
- Customer Service
- Literature Reviews
- Fitness
- Writing
- Social Media Marketing
- Critical Thinking
- Data Analysis
- Social Media
- Criminology
- Art History
- Teaching
- Nonprofits
- Fitness Training
- Running
- Public Speaking
- Public Policy
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