Jenny Roth

About Jenny Roth

Jenny works at Zillow Group on their StreetEasy Ad Operations team. She is responsible for all aspects of campaign fulfillment including ad testing, implementation, and set-up. She collaborates with salespeople, setup and onboarding specialists and account strategists to communicate suggestions, analyze performance reports, forecast inventory, and measure campaign performance. Before joining Zillow Group, Jenny worked at The History Channel as a sales representative, managing over $80 million in advertising accounts. She was responsible for account revisions, descriptions, and negotiations. Prior to the History Channel, Jenny served as an executive assistant at Girls Who Code, a national nonprofit organization working to close the gender gap in the technology and engineering sectors. At Girls Who Code, she developed programming and communication garnering the support from leaders in the technology sector and coverage from The New York Times, Wall Street Journal, Time magazine and others. Jenny served an integral role in the development and delivery of the organizations inaugural program. As a consultant for the Education Department at Bryn Mawr College, Jenny advised faculty in the areas of pedagogy and communication to build better and more effective learning environments. She was also an International Programs Coordinator in the Deans’ Office where she managed operations and organized programming for the Study Abroad Program. As the spokesperson for the program, Jenny held information sessions for both students and parents. Jenny was a Computer Science major at Bryn Mawr College and served as a teaching assistant, research intern, and peer advisor.

Experience

1. Advertising Operations Specialist

   Zillow

   Feb 2019 — Present · New York, NY, US

   Manage all aspects of campaign fulfillment including ad testing, implementation, set-up, and creative changes.• Drive and maximize revenue and advertiser performance. Optimize whole inventory yield.• Analyze reports, forecast inventory, and measure campaign performance. Investigate delivery discrepancies, trafficking and technical issues. Work with clients, agencies, third-party platforms, and internal parties to provide resolutions to these issues. • Q&A ads on site and ensure all ads meet company protocol and specifications. Ensure accuracy and fulfillment of all delegated campaigns.• Manage all site communication to sales, clients, and agencies. Answer off-the-cuff questions with ease or direct queries to the appropriate parties.• Collaborate with salespeople, setup and onboarding specialists, and account strategists to communicate suggestions and any/all changes to campaigns.

Education

• Bryn Mawr College

  Bachelor of Arts (B.A.), Computer Science

  2009 — 2013

• University of Pennsylvania

  Social Entrepreneurship and Business

• Westover School

  High School

  2005 — 2009