Jenny Robinson

Chief Financial Officer at Wasatch Peaks Ranch ---Board Member | Private Investment & Family Office Entities

Role
Board Member at Westel Systems
Location
Park City, UT, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Jenny Robinson

I’m a financial leader with more than 25 years of experience working in entrepreneurial, growth-oriented environments. My background spans real estate development, family office–adjacent work, hospitality, and recreation-based communities, including private clubs, ski resorts, and golf course developments.Much of my career has been spent in complex, non-traditional businesses where the path forward isn’t always obvious. I’m at my best in those situations—asking the right questions, thinking creatively, and finding practical solutions that balance financial discipline with long-term goals. I have deep experience overseeing complex financial structures, evaluating and underwriting investments, and managing capital thoughtfully across changing priorities.My leadership style is hands-on and collaborative. I focus on clear strategy, operational efficiency, and strong financial execution, with an emphasis on capital allocation, governance, and building systems that work both today and over the long term.I’m particularly drawn to opportunities connected to family office leadership, where trust, judgment, and adaptability matter as much as technical expertise. I enjoy navigating ambiguity and partnering with owners and leadership teams to help make sound decisions that support sustainable, long-term outcomes.

Experience

  1. Board Member

    Westel Systems

    Jan 2010 — Present · Remsen, IA, US

Education

  • Iowa State University

    BS, Finance/Accounting

  • University of Colorado Boulder

    MBA, Finance and Real Estate

    2004 — 2006

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Jenny Robinson — Board Member at Westel Systems in Park City, UT, US | Unifers