Jenny Platt
Brand Integrated Marketing Manager @Lennar
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WORK HISTORY
Brand Integrated Marketing Manager @Lennar
Partner on forward, year-long planning of national brand and promotional campaigns, translating business objectives into clear, insight-driven creative briefs. Developed and implemented a centralized marketing and campaign planning calendar, aligning stakeholders around priorities, timelines and deliverables. Deliver competitive intelligence and market insights and lead creative kickoff meetings that shape campaign strategy, equipping creative teams with data-backed narratives and trends to strengthen messaging, video content and visual design.Act as a key reviewer for copy and creative on designated initiatives for Lennar and Lennar Investor Marketplace, collaborating with cross-functional partners to safeguard brand voice, clarity, and strategic intent across major marketing channels.Contributed strategic recommendations to improve search and categorization criteria within the digital asset management system, supporting greater efficiency, usability, and discoverability of creative assets.
EDUCATION
University of California - San Diego Extension
Copyediting
Marketing Professionals University
Marketing Writing Bootcamp
Northwestern University
Bachelor of Science, Communications (Radio/TV/Film)
SKILLS
ABOUT JENNY PLATT
Versatile Brand Manager and senior-level copywriter with 10+ years of experience shaping global and national brands through integrated campaigns, narrative-driven storytelling, and strategic content. Proven success in driving engagement, strengthening brand positioning, and translating complex ideas into clear, compelling messaging across channels, particularly within the travel space.View my portfolio: I bring to the table:Versatility. I move seamlessly from luxury landing pages to crisis communications to sharp, comedic blog content—adapting tone, voice, and intent without missing a beat.Speed with precision. I work fast (120 WPM helps), but think strategically, using experience, instinct, and AI-assisted creative sparring to accelerate iteration and optimize messaging without compromising brand voice. A former colleague even dubbed me “JennyGPT” for my deep brand knowledge and reliable, high-quality delivery.Leadership. I’ve mentored and developed team members at multiple levels, helping interns grow into full-time employees who now hold leadership roles of their own.Storytelling instincts. I uncover the story beneath the strategy, then shape and deploy it thoughtfully across channels to meet both brand and business goals.Innovation. I led the development of AmaWaterways’ first-ever marketing and sales toolkits for travel advisors, built full educational curricula for diverse audiences, and launched company magazines from the ground up.Creative foundation. With a background in Radio/TV/Film from Northwestern University, I bring hands-on experience in concepting, scriptwriting, directing, and voiceover, bridging written and visual storytelling.Core Skills-Copywriting & Content Strategy-Brand Voice & Key Messaging-Integrated Marketing Campaigns (B2B & B2C)-Team Leadership & Development-Video Concepting & Narrative Direction-Public Speaking & Training
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