Jenny Paola Manrique
Managing Director @Commeta
Signup · Get unlimited contacts
WORK HISTORY
Managing Director @Commeta
US
ACCOMPLISHMENTS•Helped Hispanic and non-Hispanic clients reach the domestic Latino market through the production and execution of culturized marketing plans that resulted in combined new sales in excess of $5 Million.• Successfully positioned highly technical and complex product lines in Latin American markets by working with manufacturers and distributors in aggressive multicultural marketing campaign targeted to high profile customers. EXPERIENCE•Served as a marketing and communications consultant for a diverse portfolio of 49 accounts from more than 20 different industries. •Created and executed go-to-market strategies and marketing plans for different clients, helping them to position their products, services and business within Hispanic markets both domestically and internationally.•Developed and executed domestic and international trade shows, sales meetings, marketing workshops and corporate events to successfully launch products, services and companies.•Directed the translation and culturization of websites, sales collateral, technical documents and general literature for customers engaged in dealings with Spanish speaking clients and providers in the US and Latin America.•Engineered innovative promotion campaigns for different clients in the United States and Latin America, including the creation and maintenance of social networks. •Directed the creative process for the development of the corporate image of 33 businesses in more 18 different industries.•Helped Hispanic business market their products and services in non-Hispanic markets.•Implemented different marketing strategies for growing companies to increase revenue, promote organization and achieve sustainability. •Studied industry, competition and market trends to identify and develop new sales growth opportunities in both, the Hispanic and non-Hispanic markets.
EDUCATION
Universidad Villanueva
Master of Business Administration (M.B.A.), Business Administration (Marketing, Communications, Strategic Planning, Finance, Accounting)
Fudación Lumiere
Associates Degree in Direction and Production of Film and Television
Pontificia Universidad Javeriana
Professional in the field of Corporate Communications & Marketing Strategies
Istituto Marangoni
Master's degree, Fashion & Luxury Brand Management
Pontificia Universidad Javeriana
Bachelor's Degree, in Mass Communications
ABOUT JENNY PAOLA MANRIQUE
From a very young age, I discovered that being an entrepreneur was my passion. When I was 8, I asked Santa for a cash register because I loved transforming my room into a boutique, displaying everything from my clothes to my toys. I would invite my friends over and persuade them to rent or buy things I no longer used. My game became even more interesting when I started renting (and selling) books from my brother\'s library—a diversification that, in retrospect, was great for my first business, although it did cause some issues at home.That cash register was the key to discovering my passion for business and for creating solutions for the countless needs people have. That favorite toy marked the beginning of a long entrepreneurial journey, one as diverse as it has been filled with adventures and profound learning experiences. One of the most significant lessons was the opportunity to work with my father, a great businessman who taught me to obsess over helping customers, to invest in long-term relationships, and to be a student of every aspect of each business.I am passionate about creating businesses and innovative marketing concepts that resonate with consumers through Experience Design and Emotional Marketing. Design and fashion are disruptive complements in my career that allow me to break stereotypes in the industries I work in, creating differentiation. My passion for design and its application as a differentiating element in business has taken me around the world to explore new cultures and their trends, and to have the courage to humbly challenge the conventional. It is from this perspective that I help companies implement creative marketing strategies to maximize their potential and reach the growing Hispanic markets in the United States and Latin America.For over two decades, I have participated in and led various entrepreneurial projects and have had the fortune of co-founding several companies and organizations. But I haven\'t achieved all this alone. I feel incredibly proud and fortunate to have a wonderful team of partners, advisors, and professionals capable of transforming any challenge into great opportunities to create value and differentiation.On a personal note, I am a dog mom of two amazing Golden Retrievers, which inspired me to found Daalma, an organization dedicated to improving the health and well-being of homeless dogs. I love traveling alongside my husband, my accomplice whom I admire and who has been a very important part of my growth. If you’re interested in connecting with me, you can email me at j••••@commeta.us.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.