Jenny Morris Palmer
Associate Director of Analytics - Enterprise @Adswerve, Inc.
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WORK HISTORY
Associate Director of Analytics - Enterprise @Adswerve, Inc.
Lead enterprise analytics and digital experience strategy, driving scalable product solutions, AI-powered measurement initiatives, and cross-functional collaboration.Chosen by executive leadership for vertical design team; defined product vision, set success metrics, and led discovery to guide scalable digital experience solutions.Digital Experience lead for Travel/Tourism, Arts/Entertainment, and Sports verticals; driving opportunity identification and built products and operational model for scalable DX offerings.Manage and mentor a team of consultants, developing emerging Senior and Lead Consultants to deliver high-impact, measurable results.Guide team structure, workflows, and operational processes, fostering a culture of accountability, innovation, and continuous learning.Partner with sales, account, and strategy teams to scope new opportunities, design solutions, and support go-to-market initiatives.Lead internal initiatives to optimize operations, resource allocation, and service offerings for scale and efficiency.Collaborate with cross-functional stakeholders to develop analytics frameworks, experimentation, and personalization solutions.Drive growth and maturity of the Enterprise analytics practice, ensuring leadership continuity and enabling long-term strategic impact.
EDUCATION
Auguste Escoffier School of Culinary Arts - Boulder
Culinary Arts, Culinary Arts/Chef Training
University of Colorado Boulder
BS, Advertising
ABOUT JENNY MORRIS PALMER
I lead data strategy, digital experience, and activation for some of the world\'s most recognizable brands, including several Fortune 50 and Fortune 500 companies.With a performance marketing and digital analytics foundation, I bring a cross-channel perspective across the full digital experience. I specialize in developing scalable analytics and experimentation frameworks, optimizing marketing operations, driving revenue growth, and creating new products and solutions to address client challenges across industries, including travel & tourism, e-commerce, CPG, food & beverage, arts & entertainment, sports & recreation, SaaS, finance, and health & wellness.I also have extensive experience building and scaling high-performing teams. I’ve grown and led analytics and marketing teams that deliver results while fostering an environment of trust, innovation, and continuous learning. I\'m passionate about developing talent, optimizing operations, and bridging strategic vision with day-to-day execution to deliver impactful, scalable solutions.Specialties: Enterprise Analytics & Data Strategy, AI‑Driven Measurement & Optimization, Digital Experience Strategy, Personalization, Product & Solution Development, Experimentation & CRO, Digital Marketing, Marketing Operations, Cross-Channel Analytics, Tag Implementation & Data Architecture, Attribution & Conversion Tracking, Data Visualization & Insights, Vendor & Project Management, Team Leadership & Development, GTM Frameworks
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