Jenny Maguire
International Commercial & Trade Advocacy Manager - Spirits @Mark Anthony Brands International
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WORK HISTORY
International Commercial & Trade Advocacy Manager - Spirits @Mark Anthony Brands International
Dublin, IE
Led international sales strategy in over 15+ markets globally across 3 International Brands.Managed relationships with distributors and key accounts across GTR, Europe and AsiaProven track record driving profitable sales and market share in existing and new markets Collaborated with marketing to optimize brand positioning and launch new product lines in international markets.Leading the global Trade Advocacy strategy for MABI, building scalable programs that inspire and equip bartenders, mixologists, and key trade partners across priority markets.Managing a high-performing global ambassador network, aligning brand advocacy with commercial goals while driving execution through impactful trade shows, training, and on-premise programming.
EDUCATION
Technological University Dublin
Post Graduate Diploma
Technological University Dublin
Master of Science (MSc)
Dublin City University
Bachelor's degree
SKILLS
ABOUT JENNY MAGUIRE
Dynamic and results-driven Global Commercial Manager with a deep understanding of the spirits industry and its distributor landscape. Specialising in market expansion, strategic partnerships and building brands internationally. A commercially astute leader with proven expertise in budget management, promotional pricing strategies, and fostering strong distributor relationships to drive brand growth and profitability.
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