Jenny MacLeod
Senior Marketing Manager at iFoodDS
- Role
- Senior Marketing Manager at Ifoodds
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jenny MacLeod
Results-driven marketing and program management professional with extensive experience in the digital space, specializing in lead generation, paid advertising, content strategy, and website optimization to drive engagement and conversions. Proven success in increasing website traffic through paid and organic search, coupled with a strong project management background spanning technical, creative, marketing, and e-commerce initiatives.Skilled in boosting e-commerce sales and site performance through targeted email marketing and cross-functional campaigns. Passionate about creating exceptional customer experiences through loyalty programs. Data-driven, highly collaborative leader with a strong track record of successfully launching complex, enterprise-level initiatives - from marketing communications and sales enablement to system integrations – while effectively aligning teams and managing stakeholder communication throughout every phase of the project.
Experience
Senior Marketing Manager
Mar 2021 — Present · Seattle, WA, US
As the leader in food supply chain software, iFoodDS provides valuable insights through connected traceability, quality, and food safety solutions, enabling organizations across the fresh food supply chain to meet regulatory requirements and deliver wholesome, traceable product from the field to the grocery store shelf.• Responsible for content strategy and development in the form of articles, infographics, videos, and more to improve SEO, drive website engagement, and generate leads. • Develop sales outreach communications aimed at acquiring and nurturing new prospects, and manage industry tradeshow outreach and lead gen strategy. • Develop and manage strategy and execution for all search and social advertising campaigns and operate as the marketing lead on enterprise level customer program launches. • Report weekly and monthly on all program KPIs.
Education
California Polytechnic State University-San Luis Obispo
BS, Agricultural Business/Marketing/Wine
1999 — 2003
Del Oro High School-Loomis
High School Diploma, College Prep
1995 — 1999
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