Jenny Hoffman

Experience

1. Principal Creative Director

   Ashton Design

   May 2000 — Present

   Since Jenny has helped cement Ashton Design’s reputation as a stalwart of compelling and timeless design. She has worked on a broad range of diverse projects for educational, cultural, and commercial organizations, creating an enormous body of award-winning print and identity work. Past clients include; Pew Charitable Trust, Sidwell Friends School, St. Paul’s School, US Lacrosse, Maxim Health Care Services, Towson University, Maryland Institute College of Art, Georgetown University, and The Johns Hopkins University. Jenny has designed and art directed the identity and branding materials for hundreds of architectural, construction, engineering, development, and consulting firms. Her design sensibility and comprehensive understanding of communications and marketing strategies have earned her awards from The Art Directors Club, Communication Arts, How Magazine, Print Magazine, and Mohawk Paper. In 2020, she became co-owner of Ashton Design. Jenny is a graduate of the Maryland Institute College of Art, where she earned a B.A. in graphic design. She currently serves on the boards of the Baltimore Design School and Charles Street Development Corporation. Outside of Ashton, Jenny enjoys playing tennis with her son and husband (also an Ashton designer) and exploring the beautiful beaches in her home state of Maine.

Education

• Maryland Institute College of Art

  BFA

  1996 — 2000