Jenny Friedrichs

WORK HISTORY

EDUCATION

ABOUT JENNY FRIEDRICHS

Customer-Driven Strategy. High-Impact Brand Experiences. Scalable Global Event & Partnership Execution.With over 7 years of experience across client success, account management, and global B2B marketing, I bring a holistic perspective on how to engage audiences, strengthen brand presence, and drive measurable growth through strategic experiences.I began my career in customer-facing roles supporting Fortune 500 clients, where I learned firsthand how to build trust, navigate complexity, and deliver value. That foundation shaped my customer-first approach and continues to influence how I lead global event strategy today.As Senior Manager of Global Events & Partnerships Marketing at Avetta, I oversee a global portfolio of tradeshows, proprietary summits, and field activations designed to accelerate demand, deepen customer relationships, and enhance our market positioning. My work extends to building and leveraging partnerships with top-tier organizations like NSC, ASSP, ISM, and IIRSM, transforming event investments into long-term brand and revenue impact.I’m passionate about connecting vision with execution—whether scaling our Avetta Summit Series globally, launching regional roundtables that drive sales alignment, or developing repeatable playbooks to measure and optimize event ROI. I thrive in cross-functional environments and lead with data, agility, and a focus on outcomes.Areas of Expertise:• Global Event Strategy & Execution• Strategic Partnerships & Industry Alliances• Field Marketing & Customer Engagement• B2B SaaS Marketing & Account Management• Event-Sourced Pipeline & ROI Reporting• Tradeshow, Summit & Field Marketing Optimization• Cross-Functional Leadership & GTM Alignment• Team Development & High-Performance Culture• Operational Planning & Scalable Program Growth• Brand Experience, Engagement & Thought Leadership