Jennifer Iliff

About Jennifer Iliff

Passionate about event planning, marketing, and digital engagement, I specialize in creating impactful experiences and compelling content that connects with audiences.With a strong background in database management, event planning, and outreach development, I bring expertise in social media strategy, graphic design, marketing communications, and website content management. My experience includes managing CRM databases, ensuring data integrity, creating reports and dashboards, and leveraging automation tools to streamline processes and improve engagement tracking.I have experience maintaining and updating websites, handling minor development tasks, and crafting compelling content. My graphic design experience includes producing collateral for digital and print using InDesign, Illustrator, and Photoshop, as well as Canva. Additionally, I excel in writing, editing, and organizing complex information for newsletters, press releases, and digital publications.I thrive on bringing ideas to life through thoughtful planning, creativity, and strategic marketing. Specialties: Database Management, Event Planning and Outreach Development, Social Media Management, Graphic Design, Website Content Management, and MarketingExperienced in meeting planning and event promotion. Knowledgeable in the management of social media sites – including Instagram, Facebook, YouTube, Twitter, Pinterest, LinkedIn and other emerging channels. Trained in website maintenance, minor development and content management. Design experience including the production of publications and signage using InDesign, Illustrator and Photoshop. Experienced in planning, writing and editing of complex information for newsletter and publication content, as well as generating press releases and web content.

Experience

1. Technology Director

   California Hotel & Lodging Association

   Jan 2022 — Present · CA, US

   Association Database Management; Salesforce Administration; Website Content Management; Brand Development and Marketing Coordination, including Market Automation Programs via Account Engagement (Pardot); Graphic Design and Publication Development; Social Media Management; Event Planning and Management

Education

• Sacramento City College

  Graphic Communication

  2010 — 2010

• Hartnell College

  Associate of Arts Degree, Photography 2004-2007

  2004 — 2007

• California State University-Sacramento

  Bachelor of Arts, Public Relations

  2007 — 2009

Skills

• Association Management
• Event Planning
• Press Releases
• Membership Relations
• Press Release Creation
• Marketing Communications
• Website Management
• Online Marketing
• Social Media Marketing
• Brand Development
• Webmaster Services
• Marketing
• Web Content
• Editing
• SEO
• Public Relations
• Online Publishing
• Publications
• Graphic Design
• Social Media
• Email Marketing
• Event Marketing
• Print Publications
• Event Management