Jennifer Ward-Brown

About Jennifer Ward-Brown

As a results-driven marketing leader with 15+ years of experience across digital…

Experience

1. Senior Marketing Manager - Customer Journeys

   School Specialty

   Jul 2017 — Present

   As a skilled cross-channel marketing manager at School Specialty, I am responsible for leading the direction and implementation of customer journeys. My ability to understand consumer behavior and market trends has allowed me to consistently identify untapped opportunities and develop creative solutions that lead to a competitive edge. I work cross-functionally with marketing and creative teams to brief, gather, and develop campaigns that engage potential leads and support sales growth opportunities. I measure and report campaign performance, evaluate it against set objectives, and identify trends and insights to brainstorm innovative strategies for growth. Working with internal teams, I optimize the user experience, implementing customer feedback mechanisms and surveys to gain insights into customer preferences and pain points. I am also responsible for monitoring and reporting on key performance indicators (KPIs), providing actionable insights and recommendations for continuous improvement to senior management.

Skills

• Mac
• Typography
• Art Direction
• Marketing Communications
• Print Management
• Email Marketing
• Catalogs
• Packaging
• Art
• Photoshop
• Print Production
• Brand Development
• Adobe Creative Suite
• Social Media Marketing
• Digital Marketing
• Corporate Identity
• Creative Direction
• B2b Marketing
• Advertising