Jennifer Richardson
- Role
- Director, Strategic Initiatives at Cox Business
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Jennifer Richardson
Highly accomplished senior leader with over 20 years of experience in strategic…
Experience
Director, Strategic Initiatives
Aug 2022 — Present
Lead complex, cross-functional programs from inception to delivery of results with a focus on implementing product lifecycle projects that align with the company\'s strategic plan. • Product Development: Identify product requirements based on market needs and opportunities. Produce financial analysis and projections to support business plan. Partner with Engineering and other technology leads using both waterfall and Agile methods. • Go-To-Market Strategy: Provide guidance on market positioning, messaging, value proposition and differentiation. Collaborate with acquisition and brand marketing stakeholders to create collateral, customer education materials, and other tactics to support product lifecycle programs. • Launch & Implementation: Deliver launch package supported by corporate and regional department leaders including documentation, system & tool readiness, fully formed support models and workflows, and technical and sales training. • Financial and Operational Oversight: Partner with boundary teams to ensure capital and operation cost efficiency, evaluate product pricing and structure, maintain customer satisfaction, and boost the acquisition of new subscribers. • Team Leadership: Manage a team of direct reports. Drive accountability with boundary teams to ensure all development, go-to-market and lifecycle activities are accounted for.
Skills
- Public Relations
- Cross-Functional Team Leadership
- Telecommunications
- Program Management
- Advertising
- Customer Service
- Product Management
- Product Development
- Microsoft Office
- Leadership
- Marketing Strategy
- Strategy
- Marketing
- Management
- Product Marketing
- Strategic Planning
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