Jennifer Presgrove

About Jennifer Presgrove

I’m a marketing leader who specializes in building brands, shaping narratives, and turning complex ideas into measurable business impact. My expertise sits at the intersection of brand strategy, content development, and integrated marketing, with a track record of driving revenue, elevating storytelling, and improving marketing performance across enterprise B2B environments.Over the last decade, I’ve led initiatives that strengthened brand identity, modernized marketing operations, and fueled pipeline growth, including: & Rebuilt corporate brand voice and messaging architecture to reflect a human-first, tech-enabled identity used across four business divisions.Led development of integrated content ecosystems spanning thought leadership, sales enablement, case studies, product narratives, and multi-channel campaigns. & Transformed our enterprise event model, generating $1.2M in closed revenue and influencing $6M+ in pipeline in the first year.Built and executed integrated strategies for CX, Data, Fulfillment, and Logistics divisions, improving lead quality, engagement, and pipeline influence. & Created custom GPTs and AI-powered workflows for sales and marketing teams to improve personalization, content velocity, and campaign performance.Embedded AI into content development and operational processes to drive faster output, higher consistency, and data-supported decision-making. & - I manage and mentor a lean team of marketers while partnering closely with Sales, Product, Executive Leadership, and Operations to ensure messaging alignment, campaign cohesion, and revenue-focused outcomes: human-centered, strategic, collaborative, and grounded in data-driven storytelling. I believe the strongest brands connect emotionally and deliver measurable value.If you’re creating something bold — or transforming your brand for the next era — I love connecting with people doing meaningful work.Specialties: Brand strategy, content strategy, go-to-market (GTM), narrative development, messaging architecture, thought leadership, AI for marketing, demand creation, sales enablement, pipeline acceleration, executive communications, SEO, social strategy, event strategy, HubSpot

Experience

1. Senior Marketing Manager

   Harte Hanks

   Feb 2025 — Present

   Lead corporate marketing strategy across CX division (inclusive of Marketing, Data, Sales and Customer Care Services), with ownership of brand voice, content strategy, sales enablement, and multi-channel campaign execution. Partner with executives and cross-functional leaders to elevate brand consistency, accelerate pipeline, and improve marketing performance. Manage and mentor a high-performing team while overseeing budget, martech, and creative direction.Brand, Content & Narrative LeadershipArchitected a new company-wide brand voice and messaging framework rooted in a “human-first, powered by technology” identity; implemented across 180+ assets, sales materials, and campaigns.Developed integrated content strategies spanning blogs, thought leadership, sales enablement, case studies, and event assets to strengthen brand cohesion and market authority.AI & InnovationBuilt custom GPTs for sales and marketing teams, enhancing personalization, content quality, and outreach effectiveness.Operationalized AI across content workflows, enabling faster production, higher consistency, and improved multi-channel performance.Growth & Revenue ImpactDesigned and executed integrated marketing campaigns for the Customer Experience (CX) division, increasing engagement, lead quality, and time on site while reducing CPL.Led a strategic event transformation that drove $1.2M in closed revenue and $6M+ pipeline through a new high-touch, meeting-driven model.Leadership & Cross-Functional AlignmentManage and mentor a lean, global team across content, digital, and creative functions; provide coaching, development, and strategic direction.Partner with Product, Sales, and Executive Leadership to align messaging, improve conversion pathways, and optimize campaign effectiveness.

Education

• University of Tennessee, Knoxville

  Bachelor of Science, Communication and Information; Journalism and Electronic Media; Media Management

• Cornell University

  Integrated Marketing 360 Graduate Certificate, Marketing

• Mercer County Community College

  Associates of Arts and Sciences, Communication

• Rowan College at Burlington County

  Project Management Certificate

Skills

• Newsletters
• Advertising
• Powerpoint
• Microsoft Word
• Administrative Assistants
• Proofreading
• Market Planning
• Software Documentation
• Spreadsheets
• Marketing
• Proposal Writing
• Adobe Acrobat
• Photoshop
• Indesign
• Time Management
• Event Planning
• Social Media
• Budgets
• Social Networking
• Leadership
• Management
• Market Research
• Marketing Strategy
• Customer Service
• Sales
• Training
• Social Media Marketing
• Graphic Design
• Photography
• Adobe Creative Suite
• Adobe Photoshop
• Adobe Illustrator
• Procurement
• Promotional Marketing