Jennifer Piorkowski

About Jennifer Piorkowski

Thorough understanding of industry best practices including strategy, conceptualization, branding, web, graphics, UI/UX design, and marketing with over 19 years of experience. Proven project management skills, leading projects from concept to completion. A creative eye for design & color, able to multi-task objectives, and an abstract & creative problem solver. A successful marketing plan is not complete without key social media strategies to support companies’ goals in growing their brand, reputation, and social media interactions across multiple platforms. I specialize in startups & small businesses and am experienced in developing and improving company websites to more appropriate and SEO friendly platforms while increasing their brand awareness and visibility. Specialties: GRAPHICS • WEB • PRINT • Email Marketing • E-Commerce • Social Media Marketing • Search Engine Optimization • Pay-Per-Click • Analytics Skills: Adobe Creative Suite: Photoshop, Illustrator, Muse, InDesign. HTML5, XHTML, Google Adwords, CSS3, Mac, PC. Working knowledge of JavaScript, DHTML, XML, WordPress.

Experience

1. Ecommerce Marketing Director

   Portable Restroom Trailers, Llc

   Mar 2016 — Present

   Direct a small team of creative and digital marketing professionals in daily activities to reach goals and accept accountability - Responsible for all aspects of campaign strategies, planning, execution, and analysis within 10 million annual revenue performance environments - Evaluate and improve marketing activities using A/B testing, segmentation, targeting, remarketing, and other strategies - Ensure operations of eCommerce site and user experience properties remain within budget and above performance minimums Blog Content Management: o Plan and execute a content strategy that drives high engagement o Collect, monitor and analyze social and website metrics, and make improvements accordingly

Education

• Tarrant County College

  Associates of Art, Art - Web Design

  2000 — 2002