Jennifer Perchard
Instructor @Humber Polytechnic
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WORK HISTORY
Instructor @Humber Polytechnic
Having a great time connecting with the next generation of Canada\'s marketers as part-time instructor teaching Digital & Social Media. As a seasoned marketing professional, committed to paying it forward by fostering strategic thinking, creativity, and confidence in our emerging talent, blending real-world insights with academic foundations to deliver dynamic, industry-relevant instruction.
EDUCATION
Memorial University, Newfoundland and Labrador
B. Comm, Marketing
SKILLS
ABOUT JENNIFER PERCHARD
Marketer with 25+ years in Canada’s digital and online media space — I’ve done it all: acquisition, retention, website launches, brand campaigns, and everything in between. I’ve zig-zagged across national brands and scrappy startups, from The Globe and Mail, Microsoft/MSN, and CTV to niche media like YMC and Canadian Immigrant. In between it all, I built a thriving independent business as a fractional marketer-for-hire, helping clients sharpen strategy, find their audience, and drive growth with limited resources and a lot of ingenuity.More than a decade ago, I fell hard for content — long before it had its own job title or became a buzzword. I saw how it could bring together what I love most: storytelling, digital strategy, and a publishing mindset focused on creating real value for clients and the brands I stand up for. Since then, I’ve built content engines that don’t just fill calendars — they inform, guide, and build trust.Today, at RBC, I focus on delivering business content that not only moves the needle but truly helps and builds trust — advice and insights that help Canadian entrepreneurs, founders, and commercial leaders make informed decisions so that they can grow with confidence.
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