Jenn Parrino
Growth Marketing Leader | Driving Pipeline, Revenue, and Strategic Marketing Excellence
- Role
- Head of Demand Generation at Glia
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Jenn Parrino
I’m a demand generation leader with deep roots in B2B technology and SaaS, and a passion…
Experience
Head of Demand Generation
Mar 2022 — Present · Miami, FL, US
Developed the Marketing Forecast Dashboard, a strategic planning and performance visibility framework built using Asana, Salesforce, and Tableau, enabling real-time tracking of campaign execution, pipeline progress, and budget alignment across segmentsLed digital marketing efforts to achieve 108% YTD pipeline attainment, consistently exceeding targets through integrated, multi-channel executionOversaw Field Marketing team to reach 128% of YTD pipeline target, while increasing ROI from 4.4x to 6.3x — well above industry norms for B2B tech events — in just six months through optimized planning and follow-up alignmentDrove 70% YoY growth in pipeline from Customer Expansion campaigns by aligning lifecycle strategy with high-value segments and usage dataCo-created and launched the Event Sales Blitz in partnership with Sales and RevOps, resulting in 17 qualified meetings and early-stage pipeline acceleration in its pilotRecognized as Marketing Leader of the Year for innovation, empathy, measurable impact, and cross-functional leadership
Education
University of North Florida - College of Business Administration
Bachelor of Science - BS
University of Florida - Warrington College of Business Administration
Master of Business Administration (MBA)
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