Jennifer Norris
Digital Strategy | Marketing Technology | Omni-Channel Experience Consultant
- Role
- Senior Director, Digital Experience & Solutions at Cramer Health
- Location
- Franklin, MA, US
- LinkedIn followers
- 500 followers
Experience
Senior Director, Digital Experience & Solutions
Jan 2026 — Present · Norwood, MA, US
I lead digital solution strategy for pharmaceutical, medical device, and healthcare brands—helping clients navigate complexity and choose digital approaches that are practical, integrated, and built for long-term success.I partner with executive clients and cross-functional agency teams to translate business objectives into measurable digital strategies and scalable solutions across patient, caregiver, and HCP experiences. My role bridges strategy, experience, and technology—ensuring ideas are not only smart, but implementable.Key focus areas include- Evaluating client business needs and recommending the right mix of platforms, tools, vendors, and technologies (CRM, web, martech, analytics, AEO/SEO/SEM, AI, patient engagement platforms)- Leading solution architecture discussions and guiding platform and partner selection- Translating business goals into clear digital requirements, roadmaps, and KPIs- Driving integrated omnichannel planning across web, email, CRM, content, social, and emerging health AI tools- Serving as a trusted advisor to clients and internal teams, bringing proactive POVs on digital, healthcare, and AI trends- Building and managing a strong bench of digital specialists to support evolving client demand- Ensuring investments align to strategy and deliver measurable ROI
Education
Syracuse University
BA, Newhouse - TV, Radio, Film Production
1985 — 1989
Skills
- Digital Marketing
- Email Marketing
- Online Marketing
- Mobile Applications
- Webmaster Services
- Google Analytics
- Website Management
- Cms
- Account Management
- Interactive Marketing
- Mobile Marketing
- Software Project Management
- Digital Media
- Omniture
- Management
- Web Development
- Project Management
- Video Production
- Analytics
- E-Commerce
- Social Media Marketing
- Web Project Management
- Early-Stage Startups
- Web Analytics
- Integrated Marketing
- Digital Strategy
- Program Management
- Mobile Technology
- Web Content Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.