Jenn McElhatten
Global Brand Campaign Manager at EY
- Role
- Global Brand Campaign Manager at EY
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Jenn McElhatten
I’m not your average marketing and communications professional. Yes, I have strong writing skills, a creative eye for digital innovation and geek out over proper grammar. But I’m also a community builder, natural leader and top-notch presenter. I enjoy getting to know people on a genuine, personal level, because I believe that everyone has a story to share.My mantra: Give the world the best you have, and the best will come back to you.
Experience
Global Brand Campaign Manager
Apr 2021 — Present
Spearhead strategic global brand initiatives, leveraging the latest market insights and consumer trends to drive brand differentiation and market penetration. • Coordinate various program activities, including brand positioning, media targeting, content creation, and strategic internal communications across EY global, regional and local marketing teams.• Regularly connect with senior leadership to define long-term brand vision and strategies, translating strategic objectives into actionable and measurable brand initiatives.• Continuously collaborate with cross-functional teams around brand management best practices, fostering a culture of creativity, innovation, and continuous improvement in brand development efforts.• Partner with media agencies to analyze market data and consumer behavior trends, informing targeted brand campaigns and optimizing brand performance metrics. • Driver of efficiency in creative development, resulting in production savings to allow for greater investment in media and faster time-to-market.
Education
Kent State University
Bachelor's degree, Public Relations
2006 — 2010
MiniMBA
Mini MBA, Brand Management
Skills
- Research
- Event Management
- Crisis Communications
- Vocus
- Advertising
- Storytelling
- Press Kits
- Sponsorship
- Event Planning
- Corporate Communications
- Public Speaking
- Photography
- Editing
- Social Media
- Sports Marketing
- Ap Style
- Publications
- Graphic Design
- Integrated Marketing
- New Media
- Strategic Communications
- Blogging
- Web Content
- News Writing
- Newspapers
- Marketing Communications
- Marketing
- Copy Editing
- Public Relations
- Internal Communications
- Newsletters
- Media Relations
- Creative Writing
- Social Media Marketing
- Community Development
- Cision
- Wordpress
- Fundraising
- Press Releases
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