Jennifer Kulzer

About Jennifer Kulzer

Marketing and digital transformation leader with 15+ years of experience spanning global corporations, startups, higher education, and media. Expertise in building and modernizing digital ecosystems (AI, CRM, DAM, PIM, customer portals) to drive sales enablement and customer engagement. Adept at uniting marketing vision with technical execution, leading cross-functional teams, and implementing enterprise-wide change management programs. Strategic marketing executive: Skilled in demand generation, sales enablement, and change management—partnering with sales and executive teams to deliver ROI-focused programs and measurable business impact.Recognized thought leader and speaker: Bridging IT and marketing, building agile digital teams, and accelerating organizations’ digital maturity and customer engagement.Digital transformation leader: 15+ years’ experience uniting technology and marketing to build innovative commerce ecosystems, including a patented (pending) algorithm, while driving growth, automation, and efficiency.SKILLS AND CORE COMPETENCIESDigital Strategy & TransformationEnterprise Digital Ecosystems | Integration Design | AI-Driven Marketing | CRM, PIM, DAM Platforms | Customer Portals | Commerce Stack Development | Change ManagementMarketing & CommunicationsBrand Development | Multi-Channel Campaigns | Content Strategy | Corporate Communications | Social Media & Podcasting | Demand Generation | Employee EngagementLeadership & CollaborationExecutive Committee Leadership | Global Program Management | Cross-Functional Team Building | Agile Project Management Contractor & Vendor Oversight | Academic Instruction & MentorshipTechnology & ToolsSEO/SEM | Google Ads | PPC | Marketing Automation | UPK Training Systems | Video & Media Production | Data Visualization | Sitecore | HubSpot | Salesforce | Hotjar | Pricing Software (CPQ)| Adobe Suite

Experience

1. Director of Global Digital Experience

   Corbion

   Jul 2022 — Present · Lenexa, KS, US

   Built and integrated enterprise-level digital marketing platforms (AI-driven website, Marketing Automation, CRM, Customer Portal).• Developed and executed a five-year global digital strategy, modernizing all customer-facing systems.• Established and led the Digital Transformation department, driving agile project management adoption.• Combined advanced technical knowledge with marketing expertise to strengthen sales enablement and lead generation.Key Deliverables:• Designed Corbion’s first tech patent (pending) — a predictive social scoring algorithm.• Led the creation of a full digital commerce stack from scratch, launching Corbion’s first digital transformation team.• Served on three executive leadership committees and directly supported the Chief Marketing Officer (CMDO and Chief Transformation Officer).• Launched and hosted Corbion’s podcast A Fresh Perspective, expanding brand reach and thought leadership.

Education

• MidAmerica Nazarene University

  Master of Business Administration (MBA), Business Administration and Management

  2011 — 2013

• University of Missouri-Kansas City

  Bachelor of Arts - BA, Communication Studies

  2001 — 2005

Skills

• Writing
• Corporate Communications
• Process Improvement
• Leadership
• Online Marketing
• Management
• Team Building
• Strategic Planning
• Project Planning
• Change Management
• Strategic Partnerships
• Strategic Communications
• Budgeting
• Advertising
• Social Media
• Sales Management
• Marketing
• Budgets
• Customer Service
• Blogging
• Sales
• Online Advertising
• Marketing Strategy
• Program Management
• Digital Marketing
• Marketing Communications
• Project Management
• Training
• New Business Development