Jenni Gayden

Office Manager @Cresswood Shredding Machinery

Cortland, IL, US

Create and Edit Website Content for over 60 Machine Product Pages• B2B Product Marketing for multiple industries to ensure customers can successfully eliminate workshop waste• Managed company re-branding and launched new website using SEO and WordPress; increasing shop hours by 157% in two-years• Film, edit and create 10-15 video packages per year for prospective clients using iMovie, YouTube and Vimeo• Develop, execute and maintain print, web and social media marketing materials and campaigns• Conduct and communicate market research on tradeshow leads for Sales team to convert into customers• Maintain and update website using SEO and WordPress; including creation of blogs• Plan and execute 8-10 trade show events annually and company travel accommodations• Salesforce CRM Back-End Administrator; reports, page layouts, dashboards, custom object and field creation • Respond effectively to inbound calls and e-mail requests from company\'s website form• Create and communicate pricing quotes for traveling Sales Reps and Dealers• Collaborate with Sales, Field Service and Engineering Staff• Lead generation using email marketing campaigns in MailChimp; SendInBlue with a 22.6% open rate; resulting in a 6% increase in parts sales• Create direct mail pieces and post cards with Adobe InDesign sent to 600 customers at a time• Plan and execute company events; vendor and customer year end gifts• Manage and organize the company community giving program; providing information on local charities• Accounts payable: approve and submit vendor invoices for payment; 50+ per week• Manage 30-40 outside vendors: complete credit applications and sales tax exempt forms