Jenniffer Paulino

About Jenniffer Paulino

Professional in marketing, productivity, and business development, with over 15 years of…

Experience

1. Sales and Marketing Coordinator

   Reycom Engineering Services

   May 2023 — Present · CA, US

   Business development. Planning and executing sales and marketing activities including budgeting, marketsearch, and analysis. Developed sales strategies and managed the process of the sales and marketing tactics. Managing and growing digital presence. Executes marketing campaigns, includes overseeing implementation and tracking. Build relations with stakeholders, includes promotional activities.Create sales reportes, includes evaluating performance. Prepares sales materials, including scripts and sales pitches for the CEO. Designing, developing and maintaining continuous activity on social media platforms. Research advertising trends. Research competitors’ pricing and products. Decide on appropriate placement of ads. Determine what content will reach customers.Publish digital marketing content online. Implement email marketing campaigns. Measure digital traffic. Monitor social media and Google Analytics. Optimize paid advertising campaigns using SEO and other tools. Scale campaigns to maximize ROI. Monitor project status and budget. Conduct market research to inform campaigns. Brainstorm and implement experiments and conversion tests.

Education

• Universidad del Caribe, Dominican Republic

  Bachelor of Business Administration (B.B.A.), Administración y gestión de empresas

  2005 — 2009

• Universidad APEC

  Master's degree, Negocios

  2011 — 2013

• Universidad del Caribe, Dominican Republic

  Administracion de Empresas, Business Administration and Management, General

Skills

• Informes Financieros
• Project Management
• Liderazgo En Empresas Sin Ánimo De Lucro
• Microsoft Excel
• Team Leadership
• Finanzas Corporativas
• Marketing Communications
• Servicio De Atención Al Cliente
• Microsoft Office
• Negocios
• Customer Service
• Strategic Leadership
• Business Planning
• Human Resource Development
• Planificación Estratégica
• Gerencia
• Negociación
• Sales Management
• Liderazgo
• Ventas
• Inbound Marketing
• Service Management
• IT Service Management
• Plan De Negocio
• Social Media Marketing
• Strategic Planning
• Gestión De Proyectos
• Business Process
• Análisis Financiero
• Business Strategy
• Redes Sociales
• Key Account
• Estrategia De Mercadotecnia
• Liderazgo De Equipos
• Productivity
• Servicios Financieros
• Negotiation
• Control Interno
• Strategic Negotiations
• Marketing