Jenny Cretacci
Senior Art Director
- Role
- Senior Packaging Art Director at Mattel, Inc.
- Location
- Redondo Beach, CA, US
- LinkedIn followers
- 500 followers
About Jenny Cretacci
I’m a creative who loves bringing ideas to life! I’ve built my career balancing agency…
Experience
Senior Packaging Art Director
May 2021 — Present · El Segundo, CA, US
Brands: Barbie, Monster High, Polly Pocket, Enchantimals & Karma’s World• Develop fresh, eye-catching creative concepts for brand campaigns & packaging• Integrate current design trends & cultural insights to keep creative work relevant & engaging• Art direct & manage freelance designers, illustrators, and other creative talent• Lead photo shoots (product & talent), providing clear creative direction from concept to execution• Deliver presentations to cross-functional teams, senior leadership, and licensors to secure alignment and approvals• Collaborate with cross-functional partners to design impactful branding, packaging, & e-commerce assets• Drive consumer engagement through design research, testing, and iterative creative development• Partner with cross-functional counterparts to identify cost-saving opportunities while maintaining creative integrityand meeting budget targets
Education
Institute for Integrative Nutrition
Holistic Health Coach Board Certification
2025 — 2025
The Book Shop | School for Ads
Advertising Concept Course
2010 — 2010
University of Hartford
BFA
1999 — 2003
Central Saint Martins, University of The Arts London
Visual Communication Design
2001 — 2001
Skills
- Photoshop
- Editorial
- Social Media
- Visual Communication
- Art Direction
- Newsletters
- Adobe Photoshop
- Mac Mail
- Imovie
- Iwork
- Microsoft Office
- Mac
- Custom Invitations
- Corporate Identity
- Adobe Illustrator
- Graphic Design
- Branding & Identity
- Indesign
- Adobe Creative Suite
- Css
- Adobe Acrobat
- Art
- Catalogs
- Logo Design
- Collateral
- Copywriting
- Constant Contact
- Adobe Indesign
- Web Design
- Pop Design
- Advertising
- Iphoto
- Magazines
- Menus
- Management
- Higher Education
- Creative Direction
- Adobe Dreamweaver
- Typography
- Mentoring
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