Jennifer Yco

About Jennifer Yco

I partner with founders and early growth teams to build brands that scale. As Founder and CMO of Ten Ken Group, I lead a team that strengthens digital presence through strategic brand development, high-performing acquisition campaigns, and content that converts.My experience spans funded startups, bootstrapped brands, and fast-growing Series A companies. As Founder, I grew the sustainable children’s brand ARLi from idea to profitability and through acquisition. I’ve led global brand teams and executed major brand refreshes across tech, medical aesthetics, and fashion. I’ve driven initiatives that delivered over 1,800% organic social growth, expanded client bases by more than 400%, and supported brands in scaling past 100M in annual revenue.At Ten Ken Group, we help companies clarify their identity, sharpen their positioning, and build systems that drive measurable, sustainable growth. Whether shaping brand strategy, building a content engine, or optimizing paid acquisition, my focus is always on clarity, performance, and long-term impact.I love partnering with founders and teams to take strong ideas and turn them into brands that win.

Experience

1. Founder Marketing Strategy & Growth Partner for Wellness, Longevity, and Aesthetic Brands

   Ten Ken Group

   Jun 2024 — Present · Menlo Park, CA, US

   I founded Ten Ken Group to help brands in the wellness, longevity, medical aesthetics, and beauty industries grow with intention. We’re a full-service marketing agency that connects every part of your digital ecosystem: from web development and SEO to social media, paid ads, branding, and email marketing.Our approach is simple: strategy first, always. We combine creative direction with data-driven insight to help practices, providers, and wellness companies reach the right people, tell their story clearly, and turn visibility into lasting growth.At the heart of it, we believe marketing should feel genuine and grounded in trust. Every project we take on is designed to strengthen how our clients show up — online and in real life.

Education

• Florida International University - College of Business

  Bachelor of Business Administration (BBA), International Business, Marketing

  2005 — 2007

• Stanford University

  Marketing

  2012 — 2012

Skills

• Social Media
• Marketing
• Influencer Marketing
• Marketing Strategy
• Community Management
• Market Research
• Saas
• Digital Marketing
• Lead Generation
• B2b
• Social Media Marketing
• New Business Development
• Sales Management
• Sales Process
• Sales
• Direct Sales
• Account Management
• Business Development
• Marketing Communications
• Cold Calling
• Facebook
• Recruiting
• Product Marketing
• Start-Ups