Jennifer Wu
Sr. Brand Manager @ Ultra PRO International | Art Direction, Marketing Partnerships, Your Friendly Neighborhood Polyglot
- Role
- Senior Brand Manager at Ultra Pro International
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Jennifer Wu
Accomplished Brand Marketer and Art Director with 10+ years of experience, launching over 300 products in the collectible cards, gaming, and accessories space. Brought collaborations to life with Pokémon, Disney, Marvel, Blizzard, Hasbro, Square Enix, Bethesda, Games Workshop, PSA, Whatnot, and more. Adept and proven in enhancing brand visibility and engagement through strategic partnerships and creative direction.
Experience
Senior Brand Manager
Mar 2025 — Present · Commerce, CA, US
Mentor and manage a talented team of direct reports. Spearhead the development and execution of integrated brand campaigns, product launches, and seasonal marketing initiatives, ensuring alignment across multiple channels including B2B with Distributors and Retailers, D2C, social media, PR, and digital platforms. Lead strategic PR outreach that amplifies brand visibility and engagement via press coverage. Manage the planning and execution of social media campaigns, growing engagement through targeted content creation, influencer partnerships, and community management for GTM campaigns. Drive cross-functional collaborations with Licensors, Partners, and global teams to amplify marketing efforts and ensure consistent brand messaging across all touchpoints. Utilize insights from market research, consumer trends, and competitive analysis to refine product positioning and identify new marketing opportunities. Orchestrate strategic partnerships maximizing brand impact at global trade shows and industry events.
Education
Academy of Art University
Masters of Fine Arts, Illustration
2010 — 2013
St. Olaf College
Bachelor of Arts, Studio Art, Media Studies
2004 — 2008
Skills
- Children's Books
- Page Layout
- Printmaking
- Digital Painting
- Illustration
- Russian
- Corel Painter
- Creative Direction
- Vector Illustration
- Taiwanese
- Book Illustration
- Children's Book Writing
- Character Animation
- Storyboarding
- Mandarin
- Advertising
- Budget Management
- Art
- Concept Design
- Digital Art
- Watercolor Illustration
- Spanish
- Books
- Photoshop
- Oil Painting
- Gaming
- Adobe Illustrator
- English
- Art Direction
- User Interface Design
- Watercolor
- Adobe Creative Suite
- Adobe Photoshop
- Layout
- Graphic Design
- Illustrator
- Children's Book Illustration
- Microsoft Office
- Final Cut Pro
- Digital Illustration
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