Jennifer Williams

About Jennifer Williams

Results Alchemist | Transforming Audience Insights into Growth & Loyalty Businesses and organizations struggle to bridge the gap between understanding their audience and achieving real results. As a Results Alchemist, I excel at turning deep audience understanding into tangible growth, measurable results, and customer/constituent loyalty. For nearly 18 years, I\'ve been leveraging a unique blend of creativity, psychology, neuroscience, and data analysis to craft experiences that motivate action and deliver measurable outcomes. My core competencies and specialties include consumer insights, experience and engagement optimization, brand strategy, project management, usability UX, conversion rate optimization, SEO, content optimization, copywriting for conversions, grant writing for conversions, social media optimization strategies, community engagement, and research and analytics. I also speak and teach on topics such as the psychology of social media platforms and the science of social contagion. My mission is to use behavioral science to delight, inspire, and motivate action for social good, and my goal is ALWAYS to move the needle.

Experience

1. Marketing Behaviorist

   Verilliance

   Aug 2009 — Present · Burlington, VT, US

   As a Marketing Behaviorist I use behavior and data science to help purpose-driven businesses and organizations get results. Neuroscience, decision science, body language science, consumer behavior science, and nearly 10 years of web marketing experience give me a framework for leveraging unconscious, even irrational consumer behavior in a way that gets your emails opened, your calls-to-action clicked, and your ideas understood.Verilliance started as a popular blog and twitter presence on the topic of neuromarketing in 2009, and launched as a consultancy in 2013. Some highlights:* Designed proposal leveraging behavioral science for green energy client that won out over lower-priced competitors and resulted in millions of dollars in contracts.*Designed campaign for industry prospect event to reach ambitious goal of 20 attendees. 2 days into the campaign the client had to book a larger venue to accommodate over 50 respondents, and conversion rate doubled at the event.*Applied conversion rate optimization to new donation page for non-profit client, resulting in significant, above industry average increase in donor conversions.*Instrumental in increasing alumnae engagement via social media, and a 3% and growing increase in donor participation.*Applied conversion rate optimization to client home page resulting in immediate doubling in email captures.

Education

• Smith College

  Ba, Cognitive Psychology with Focus on Cognitive Neuroscience

  2002 — 2006