Jennifer Williams
Creative Content Creator/Social Media Manager
- Role
- Social Media Coordinator at Cooperman Barnabas Medical Center
- Location
- Millburn, NJ, US
- LinkedIn followers
- 500 followers
About Jennifer Williams
Experienced content creator and social media manager with a passion for creating and…
Experience
Social Media Coordinator
Cooperman Barnabas Medical Center
Jul 2021 — Present
Develop and create fresh, engaging content for all CBMC social mediaplatforms that increase employee engagement, supports strategic businesspriorities and celebrates employee, physician and organizationalaccomplishments- Engagement across social platforms including Facebook and Instagram exceeds industry standards by 5% nationally- Content includes producing original videos, graphics, digital signage,blog posts and patient stories for CBMC\'s social media channels with adotted line to internal communications. Content is used to highlight theamazing work of the CBMC staff and patients, giving them an outlet tobe seen and share their voices- Support CBMC\'s C-Suite leaders, department heads and clinicians inemployee engagement initiatives, including Gratitude Grams, Random Actsof Kindness Week, Daisy Awards, Physician of the Month, Sunshine, APPand Preceptor Awards- Serve as a member of the Engagement and Recognition Council, helpingfacilitate a variety of programs to uplift our nursing team- Track and analyze social media data to improve ROI metrics and customerexperience. Engagement across all social platform is 240% higher than thehealthcare industry average- Work with Creative Services and agency partners to design originalgraphics for a variety of projects, including CBMC’s annual Breast CancerDisplay at The Mall at Short Hills and CBMC’s pet therapy calendar- Assist Northern Marketing Directors and Service Line Leaders to optimizecontent and strategy throughout the system- Support and facilitate events happening throughout the hospital, includingteam visits from the New Jersey Devils and Gotham FC Women’s Soccer,as well as working with the Foundation to prep and plan donor events.
Skills
- Sem
- Event Planning
- Adobe Creative Suite
- Customer Service
- Brand Development
- SEO
- Advertising
- Marketing
- Integrated Marketing
- Social Media Marketing
- Event Management
- Microsoft Excel
- Powerpoint
- Online Marketing
- Fundraising
- Marketing Strategy
- Management
- Sap
- Account Management
- Marketing Communications
- Illustrator
- Blogging
- Online Advertising
- Film
- Direct Mail
- Media Buying
- Email Marketing
- Television
- Social Networking
- Social Media
- Leadership
- Microsoft Office
- Sales
- Public Relations
- Media Relations
- Press Releases
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