Jennifer Whitney

About Jennifer Whitney

Strategic Product Marketing leader with 15+ years building go-to-market strategies that…

Experience

1. Sr Manager, Marketing Management

   Axway

   May 2021 — Present

   Successfully built and launched global integrated marketing campaigns supporting all solutions across the company which includes advertising (creative built in Visage), email campaigns (built in Marketo), in-person events, and virtual events such as educational thought-leadership events with internal executives as well as business partners and analysts. • Teamed with sales to develop marketing initiatives to move prospects through the journey to close such as targeted sales plans with complimentary take-out campaigns. • Developed personas across all product lines that make up the buying committee and implemented across the company to drive marketing campaigns and educate sales. • Implemented ABM programs to engage with our customer and prospect base to increase cross sell and up sell opportunities using intent tools including Demandbase. • Launched a program to review intent data from TechTarget, G2, and Demandbase to determine customer buying signals to improve retention and growth with sales teams. • Audience builds from Zoominfo based on intent data and persona research. • Implemented an alumni program to cultivate relationships with past customers. • Created an integrated marketing plan process to deliver global campaigns including collateral delivery, tracking, and performance monitoring. • Teamed with brand marketing team to determine content needs to support all products globally. • Annual rollout of analyst rating reports including email and advertising content supporting these reports. • Established marketing goals to align to company revenue goals to ensure alignment with ongoing analysis of performance using Salesforce and PowerBI.

Skills

• Sales Retention
• Lotus Notes
• Financial Services
• Team Leadership
• Enterprise Software
• Salesforce.com
• E-Commerce
• Outcome Driven Innovation
• Business Development
• Digital Innovation
• Sales Process
• Crm
• Business Analysis
• Banking
• Business Innovation
• Analytics
• Software as a Service (Saas)
• Sales
• Customer Value
• Strategy
• Cloud Computing
• Demand Generation
• Voice of the Customer
• Project Management
• Solution Selling
• Net Promoter Score
• Software Industry
• Cross-Functional Team Leadership
• Product Management
• Business Intelligence
• Sales Management
• Account Management
• Collaborative Innovation
• Lead Generation
• Competitive Analysis
• Management
• Saas
• Software Sales
• Relationship Management
• Product Marketing