Jennifer Wasserman

Area Director of Marketing @Loews Hotels & Co

Arlington, TX, US

Led the creation of all digital and print media, advertising, collateral, property maps, reader board content, and promotions for Loews Arlington Hotel and Live! by Loews ArlingtonActive community partner with City of Arlington, Arlington Chamber of Commerce, Arlington Visitors Bureau and Theatre ArlingtonStrengthened long-term strategic partnerships with the Texas Rangers, Dallas Wings, and key demand generators, delivering added value and exceptional experiences for group, leisure, transient, and local guestsPartnered with the Revenue Management team weekly to update pricing and drive revenue growthAided with planning and execution of property photo and video shootsGenerated marketing plan and ongoing management to align with the business needs of both hotelsCollaborated with the Director of Food & Beverage and Area Director of PR to create all food and beverage promotionsAudited and optimized website content daily to include brand, stand alone and third party sitesCollaborated with CRM team to design strategic transactional and pre-arrival email campaigns based on analytics and best practices